What are the best ways to drive conversions and increase ROI with Bing Ads?

Focus on targeting relevant keywords, creating engaging ads, optimizing your landing pages, setting a clear budget, utilizing ad extensions, continuously monitoring and adjusting your campaigns, testing different ad variations, targeting the right audience, implementing conversion tracking, and remaining open to learning and experimenting to boost conversions and maximize ROI with Bing Ads. These procedures will assist you in reaching the proper audience, increasing conversion rates, and making the most of your Bing Ads advertising budget.

1. Target high-intent keywords: Focus your ad campaigns on keywords that people are likely to search for when they are ready to buy. 2. Use ad extensions: Ad extensions provide additional information about your business, such as your location, phone number, and customer reviews. 3. Bid strategically: Use bidding strategies that help you maximize your ROI, such as target return on ad spend (tROAS) or enhanced CPC (eCPC). 4. Create compelling ad copy: Your ad copy is the first thing people will see when they search for your keywords. 5. Optimize your landing pages: Your landing pages are the pages where people will land after they click on your ads.

Here are a few tips that have helped in my experience. Target the right keywords. Choose keywords that are relevant to your products or services and that potential customers are likely to search for. Write clear and concise ad copy. Your ad copy should highlight your unique selling proposition and call to action. Create relevant landing pages. Your landing pages should be relevant to your ad copy and offer something of value to visitors. Track your results. Use Bing Ads reporting tools to track your campaign performance and identify areas for improvement.

Clear expectation management with the client. Based on existing data like conversion rate on site and average CPCs for the specific niche / industry in a specific country you can have a first assumption on what the CPA / ROAS might be.

Targetting the right audiences, and right locations, here keywords too play an important role. Content is King, which means your ad copy should be compelling enough to pursuade the audiences to take an action. Next important element to consider for Bings ads is your budget.

It always depends but especially on Bing i have not seen broadomation killing it like on Google. Bing is VERY different to google and not in a good way. I would always keep bing serach campaigns controlled on prhase matchtypes. KW research is the same as it is on Google Ads.

Creating compelling ad copy for Bing ads means being concise and clear with your language, highlighting the benefits of your product or service rather than just its features. Incorporate strong call-to-actions that provoke urgency, such as 'Buy Now' or 'Get Started Today,' to nudge the audience toward taking immediate steps. Weave in relevant keywords seamlessly to resonate with the user's search intent, ensuring your ad speaks directly to their needs. Finally, it's crucial that your ad's message aligns closely with the content of your landing page to maintain consistency and trust with potential customers.

To optimize landing pages, ensure your headline is direct and engaging, your content is focused on benefits, and your call-to-action is bold and clear. Maintain a simple layout, use fast-loading images, and include trust signals like testimonials.

make sure to use google tag manager, server side if you can Setup all relevant bing conversion events within GTM - this is absolutely necessary