What are the best ways to create and share motivational resources on online platforms?

1 Choose the right format

One of the first steps to create and share motivational resources on online platforms is to choose the right format for your message. Depending on your style, audience, and goals, you can use different types of media, such as videos, podcasts, blogs, ebooks, infographics, or social media posts. Each format has its own advantages and disadvantages, so you need to consider factors such as the length, quality, accessibility, and interactivity of your content. For example, videos can be more engaging and emotional, but they also require more time and resources to produce and edit. Podcasts can be more convenient and intimate, but they also depend on the quality of your voice and audio. Blogs can be more informative and versatile, but they also need to be well-written and structured.

2 Create valuable content

Once you have chosen the right format for your motivational resources, you need to focus on creating valuable content that delivers your message effectively. Your content should be relevant, original, and authentic, meaning that it should address the needs and interests of your audience, offer something new and useful, and reflect your personality and values. To create valuable content, you need to do some research on your target market, identify their pain points and aspirations, and craft your message accordingly. You also need to use storytelling techniques, such as anecdotes, metaphors, humor, and emotions, to make your content more memorable and relatable. Finally, you need to have a clear purpose and call to action, so that your audience knows what to do after consuming your content.

3 Share your content strategically

Creating valuable content is not enough if you want to reach and inspire more people with your motivational resources. You also need to share your content strategically on online platforms, using the best practices and tools for each channel. For example, if you use video as your format, you can upload your content on platforms such as YouTube, Vimeo, or Facebook, where you can optimize your title, description, tags, and thumbnails to attract more views and clicks. If you use podcast as your format, you can distribute your content on platforms such as Spotify, Apple Podcasts, or SoundCloud, where you can use keywords, categories, and ratings to increase your visibility and listenership. If you use blog as your format, you can publish your content on platforms such as Medium, WordPress, or LinkedIn, where you can use headlines, subheadings, images, and links to enhance your readability and SEO.

5 Grow your network

Interacting with your audience regularly is not enough if you want to expand and diversify your reach and impact with your motivational resources. You also need to grow your network on online platforms, using the methods and collaborations that can help you grow your brand and authority. For example, you can use hashtags, keywords, and tags to increase your exposure and discoverability on online platforms, join relevant groups, forums, and communities to share your content and insights, and follow and engage with influencers, experts, and peers in your niche to learn from them and establish relationships. You can also use guest posts, cross-promotions, co-creations, and testimonials to leverage the audiences and credibility of other creators and brands, offer value, and generate referrals.

6 Evaluate your results

Growing your network on online platforms is not enough if you want to improve and optimize your performance and results with your motivational resources. You also need to evaluate your results on online platforms, using the metrics and analytics that can help you measure your effectiveness and progress. For example, you can use views, clicks, downloads, and subscriptions to track your reach and popularity, likes, shares, comments, and ratings to track your engagement and satisfaction, leads, conversions, and sales to track your revenue and profitability, and feedback, reviews, and testimonials to track your reputation and loyalty. You can also use tools such as Google Analytics, YouTube Analytics, or Facebook Insights to monitor your traffic, audience, and behavior, and use the insights to adjust your strategy and content accordingly.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?