What are the best ways to create persuasive and informative concept art for advertising?

2 Use storytelling techniques

The second step to creating persuasive and informative concept art is to use storytelling techniques to engage your audience and convey your message. Your concept art should not only show what your campaign looks like, but also why it matters and how it benefits your audience. Use narrative elements such as characters, conflict, resolution, and emotion to create a compelling story that connects with your audience and motivates them to take action. For example, if you are creating concept art for a social cause, you might want to use characters that represent your audience's values, conflict that highlights the problem, resolution that shows the solution, and emotion that inspires empathy and action.

3 Experiment with different styles

The third step to creating persuasive and informative concept art is to experiment with different styles and techniques to find the best fit for your campaign. Your concept art should not only be attractive and original, but also consistent and coherent with your brand identity and message. Try different combinations of styles, such as realistic, abstract, cartoon, or collage, and techniques, such as sketching, painting, or digital, and see how they affect the mood, tone, and impact of your concept art. For example, if you are creating concept art for a luxury product, you might want to use realistic style and painting technique to create a sense of quality and elegance.

4 Use visual hierarchy and contrast

The fourth step to creating persuasive and informative concept art is to use visual hierarchy and contrast to organize and emphasize your information. Your concept art should not only be clear and readable, but also eye-catching and memorable. Use visual hierarchy and contrast to guide your audience's attention and focus on the most important elements of your concept art, such as the headline, logo, or call to action. Use different sizes, colors, shapes, and positions to create contrast and hierarchy among your elements. For example, if you are creating concept art for a sale promotion, you might want to use large size and bright color for the headline, and small size and dark color for the details.

5 Get feedback and refine

The fifth step to creating persuasive and informative concept art is to get feedback and refine your work. Your concept art should not only be based on your own ideas and preferences, but also on the opinions and suggestions of others who can help you improve your work. Get feedback from your colleagues, clients, and potential audience, and use it to evaluate and revise your concept art. Ask specific and constructive questions, such as what works and what doesn't, what is clear and what is confusing, what is appealing and what is boring. For example, if you are creating concept art for a new product launch, you might want to ask how your concept art communicates the features and benefits of the product, and how it differentiates it from the competitors.

6 Showcase your concept art

The sixth step to creating persuasive and informative concept art is to showcase your work in a professional and appealing way. Your concept art should not only be finished and polished, but also presented and explained in a way that showcases your skills and convinces your client and audience. Use a portfolio, a pitch deck, or a video to display your concept art, and include relevant information, such as the background, the objectives, the process, and the results of your work. For example, if you are creating concept art for a video game, you might want to use a video to show your concept art in motion, and explain how it relates to the gameplay, the story, and the genre.