What are the best ways to create original, authentic, and relevant video content?

My advice is to define what is relevant to your customers first, then create videos based on those subjects. Define a customer and think about the worries or problems he/she faces daily, even if not closely related to what you sell. Once you know what they care about you can make videos that address or provide help in those areas. ??

Its important to know your audience, you just can't market KFC's chicken wings to a pure vegetarian. Understanding your audience, their likes and dislikes and aligning it with the trend will certainly help you create impactful videos.

Many times, I see creators do a thorough competitor analysis, but blindly take on topics addressed by their competitors without understanding IF it truly adds value to THEIR audience. That's why knowing your audience like the back of your hand is absolutely vital. Then map out their journey. Ask yourself: ? What would an unaware audience like to know? ? If they know the solution, what's still keeping them stuck? ? How can YOU help them uniquely to solve their challenge? This is quite a rudimentary ToFu, MoFu, and BoFu example, but you understand the gist. Start creating your topic idea list. NOW, using competitor analysis data, look at what's working and why. Then start creating content, expanding the marketing funnel as you go.

Antes de comenzar a crear cualquier contenido de video, es fundamental tener una idea clara de lo que deseas lograr y a quién deseas llegar. ?Cuáles son los principales objetivos de tu estrategia de contenido de vídeo? ?Cómo se mide el éxito? ?Quiénes son tus espectadores ideales y cuáles son sus puntos débiles, intereses y preferencias? Estas preguntas te ayudarán a definir los objetivos y la audiencia de tu contenido de video, y a guiar tus decisiones creativas.

Ensure authenticity and sincerity in your video content by being genuine and transparent with your audience. Authenticity builds trust and fosters stronger connections with viewers. Incorporate storytelling elements that resonate emotionally with your audience, making your content memorable and impactful. Stay consistent with your branding and messaging across all video content to reinforce your brand identity and values. Lastly, engage with your audience by responding to comments, asking for feedback, and involving them in your content creation process. Building a community around your videos can lead to greater engagement and loyalty over time.

é interessante buscar um formato que você se sente à vontade para falar, pois você consegue se expressar com facilidade e isso auxilia no entendimento ágil de quem está consumindo seu conteúdo.

?? Lights, Camera, Action! ?? Alright, team, it's time to dive into the creative abyss and script our next blockbuster video! ?? We've got the format and style locked in, but now it's all about infusing that magical touch into our content plan and script. Picture this: a whirlwind of ideas swirling around as we craft the perfect message, structure, and flow for our video journey. With the power of our creativity and the aid of tools like Storyboarder, Celtx, or Google Docs, we're going to sculpt a masterpiece that captivates, inspires, and leaves our audience craving for more!

Scripting is the most important part of video content Outline the structure, message or dialogue that you need on the video. Use the necessary app like google doc, Celtx or storyboarder to plan and create the script.

The script is the most important part of video content creation. And that’s where most of the creators mess up! People don’t care about WHAT YOU DID, but most people do have an interest in HOW YOU DID IT. People watch videos for 2 things: Entertainment and Learning. So, your video should either make them laugh or satisfy their curiosity. In both ways, you need to show them something they haven’t seen before but are interested in knowing about.

Plan & script your video content using AI can elevate your game: - Utilize AI writing assistants to brainstorm problem descriptions you want within your video script based on identified pain points, ensuring authenticity - Employ AI to analyze vast image & video databases to select visuals that resonate most with your target audience based on demographics & content preferences - Use AI to generate storyboards or video outlines based on your script, visualizing the flow & potential pacing of your video content - Use AI to enhance creativity & streamline workflows but retain editorial control & ensure your brand voice shines through With the power of AI you can create original, relevant video content that resonates with your target audience

Conte histórias. As histórias têm o poder de envolver as pessoas em um nível emocional - por isso que o storytelling é uma tendência t?o grande hoje em dia. Sempre que possível, gosto de contar histórias para engajar e manter o público até o final do vídeo.

In discussing the best ways to create original, authentic, and relevant video content, the art of storytelling stands out. Stories have the power to connect on a deep emotional level, making content memorable. A narrative approach not only engages but also helps in presenting complex information in an accessible manner. This strategy encourages viewers to return, fostering a loyal audience base. Thus, embedding stories that resonate with the audience’s values and experiences significantly enhances the impact of video content.

The number one thing that makes content compelling is a strong STORY. Story should be your main priority. You want your story to evoke emotion and compel people to buy your product or fulfill your call to action. You won’t go wrong if you focus on story for your videos. Also, attention spans are also limited so keep the length of your video in mind. Longer videos will have higher drop off rates, so shorter is ideal. Consider the length of each cut as well. I suggest aiming at 3 seconds per cut. 1-2 seconds is generally jarring but it also depends on your intent. There are small things to consider as well- captions (esp. for hearing impaired audiences), music selection, and the diversity of your actors.