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What are the best ways to create interactive content using content creation tools?

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Interactive content is a powerful way to engage your audience, generate leads, and increase conversions on social media. It allows you to create more value, feedback, and personalization for your users, while also boosting your brand awareness and authority. But how can you create interactive content without spending too much time, money, or resources? In this article, we will show you some of the best content creation tools that can help you design and publish interactive content easily and effectively.

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1 Why interactive content matters

Interactive content, such as quizzes, polls, surveys, calculators, games, infographics, and videos, requires users to actively participate rather than passively consume. This type of content can be beneficial for social media marketing by attracting and retaining attention, generating data and insights, increasing conversions, and building trust and loyalty. As users are more likely to engage with content that is relevant, fun, and challenging, they are also more likely to provide valuable information about their preferences, needs, and behaviors. Furthermore, they are more likely to take action after interacting with content that offers solutions, recommendations, or incentives. As a result of offering personalized and interactive experiences, users will feel more connected and valued by brands.

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Gianina W.

Global Content Marketing Specialist | Product Marketing Manager
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In my experience, using interactive content is the first step and key to attract new users and retain existing consumers. Consumer tend to engage more with content that they can relate to, content that can help solve problems like how-to's, as well as content that related to industry current trends to make sure that they stay up-to-date with what's happening in the industry. These could lead to exchanging tips, voicing their opinion on topics, and building communities which would mean building brand identity, trust and loyalty as well as lead to higher retention rate as well as engagement rate.

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2 How to choose the right content creation tool

When selecting a content creation tool, it is important to consider the type of interactive content you want to create, the level of customization and branding you need, and the ease of use and integration you require. Different tools offer different features and templates for creating various kinds of interactive content, as well as varying levels of flexibility and options for customizing and branding your interactive content. Additionally, some tools are more user-friendly and intuitive than others, and some tools can be easily integrated with other platforms and tools. Ultimately, you should look for a tool that matches your content strategy and objectives, reflects your unique identity and style, simplifies your workflow, and maximizes your reach and impact.

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Susan V

Digital Marketing 20+ Years | Founder SMV Digital Marketing
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Users love to learn about what is useful for their own lives. Statistics and current news really help drive "stickiness". There is so much out-of-date information, including what is offered by AI. Infographics are great and I have used Canva for that, as well as hiring a graphic designer.

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Nadia Boutaoui, PhD, EMBA

Healthcare Tech Leader, Business Strategy, Innovation Expert I AI Business Growth Lab I Keynote speaker I PhD Genetics, EMBA-Healthcare | top voice in AI & Startups
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As content creators, we have many tools, including Large Language Models "LLM" such as ChatGPT, Claude 2, BingChat & Bard, and text-to-image like Midjourney—text-to-voice and text-to-video. Between LLM and Canva, creators can generate engaging content that resonates with their target niche and in their brand voice & tone. For design

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3 What are some of the best content creation tools

If you are looking to create interactive content for social media, there are a number of tools that can help you get started. Outgrow is a powerful tool that allows you to create quizzes, polls, surveys, calculators, and chatbots. It has templates and customization options, and can be integrated with many platforms and tools. Apester enables you to create stories, videos, polls, quizzes, and more. It has an intuitive interface and can be embedded on websites or social media pages. Ceros is a tool that lets you create infographics, ebooks, landing pages, microsites, and more. It has a drag-and-drop editor and a rich library of assets and animations that can be integrated with various platforms and tools. All of these content creation tools can help you engage your audience and drive traffic and revenue.

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Nadia Boutaoui, PhD, EMBA

Healthcare Tech Leader, Business Strategy, Innovation Expert I AI Business Growth Lab I Keynote speaker I PhD Genetics, EMBA-Healthcare | top voice in AI & Startups
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Here are a few content creation tools I use and train others to use: ChatGPT 3.5, Claude 2, BingChat, Bard, and free to use. Paid versions include Jasper ai and Copy ai Canva for all things design Midjourney for text to image Descript for text to video

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Gianina W.

Global Content Marketing Specialist | Product Marketing Manager
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Here are some of the tools I regularly used to create contents: 1. Canva - Graphics and Templates 2. Freepik - Graphic Assets and Images 3. ChatGPT 3.5 - Guideline and Idea Drafting 4. Descript - Adding CC to Videos 5. Adobe Creative Suite

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4 How to optimize your interactive content for social media

Creating interactive content is not enough to ensure that it reaches and resonates with your target audience; you need to optimize it for social media as well. To do so, you should choose the right platform and format that best suit your interactive content and goals. For example, if you want to create a quiz, you might want to use Facebook or Instagram stories, as they have a large and engaged user base and a native quiz feature. Additionally, use catchy titles and visuals that capture the attention, curiosity, and interest of your users. Moreover, use keywords and hashtags that are relevant to your topic and audience. Furthermore, your interactive content should be engaging, shareable, and participatory. Encourage users to share their results, feedback, or opinions with their friends and followers, as well as invite them to join the conversation or take the action. Lastly, respond to their comments and questions, and thank them for their participation.

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Gianina W.

Global Content Marketing Specialist | Product Marketing Manager
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One thing that I found importatn is to implement current trends to the content such as related industry trending topics, graphics and aesthetics, as well as content layout. Other than the obvious of using catchy keywords, graphics, or title, you can also build content calendar and series for your content to maximize retention and build brand loyalty.

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5 How to measure the performance of your interactive content

The last step in creating interactive content is to measure its performance and evaluate its effectiveness. Analytics tools and metrics should be used to track and analyze how the content is performing on social media, and to pinpoint what is working and what needs improvement. Impressions and reach are metrics that measure how many people have seen the interactive content on social media, as well as how far it has spread. Engagement and interaction metrics measure how many people have interacted with the content, such as by clicking, liking, commenting, sharing, or completing it. Leads and conversions are metrics that measure how many people have provided their contact information, subscribed to a newsletter, downloaded an ebook, or purchased a product or service after interacting with the interactive content on social media.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the best ways to create interactive content using content creation tools?

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2

3

4

5

6

1 Why interactive content matters

2 How to choose the right content creation tool

3 What are some of the best content creation tools

4 How to optimize your interactive content for social media

5 How to measure the performance of your interactive content

6 Here’s what else to consider

Social Media Marketing

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What are the best ways to create interactive content using content creation tools?

1

2

3

4

5

6

1 Why interactive content matters

2 How to choose the right content creation tool

3 What are some of the best content creation tools

4 How to optimize your interactive content for social media

5 How to measure the performance of your interactive content

6 Here’s what else to consider

Social Media Marketing

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