What are the best ways to create accountability in your brand strategy team?

To make sure everyone in your brand strategy team is accountable, start by clearly telling each person what they're responsible for. Set clear goals that everyone can understand and measure. Keep track of progress by checking in regularly and having team meetings. Encourage team members to take ownership of their tasks and share ideas with each other. Make sure everyone has what they need to do their job well. Celebrate when the team does a good job and use tools to organize tasks and deadlines. Listen to feedback and help solve problems quickly. Leaders should show accountability by doing their own tasks well.

The core job of a Brand Team is to build the brand. And building a brand has 3 key vectors where they should evaluated. One output metric and 2 input metrics. 1. Input Metric One- Physical Reach a brand’s availability is almost absolutely critical for a brand to be bought. This includes online and offline availability. Track the distribution metrics 2. Input Metric Two- Mental Reach ensure that the brand is reaching its audiences through its advertising. Look to create a single media reach curve to arrive at the reach all your media delivers. More nuanced advertisers factor in mental reach of their retail presence in their plans. 3. Output Metric- Salience, this is the measure of a consumer remembering the brand in the purchase window.

Cuando se desarrolla un plan de marketing, conlleva asignar tareas y por lo tanto responsabilidades. Recuerda: Trabajas con personas. Esas personas también deben tener objetivos y KPI's con los que que puedan medir su éxito. Tu trabajo como director consiste en guiar a esa persona a que los consiga. Tiene que saber hacia donde se dirige, y tener una métrica de referencia para saber si su trabajo lo está haciendo bien. Es importante que sus objetivos estén alineados con los objetivos del equipo y que sean ambiciosos, pero también realistas y alcanzables para que no se desmotiven. También te recomiendo que hagas seguimiento en mitad del proyecto con cada responsable, para ver cómo van esos y darle feedback constructivo.

Break the project in tangible milestones. Assign owner for every milestone. Sometimes in brand management few things can be subjective, in that case use weightage formulas. That way you will be able to define objectives as well as track outcomes.

Defining clear objectives and outcomes in a brand strategy is pivotal. It involves articulating specific, measurable, achievable, relevant, and time-bound (SMART) goals. These objectives provide a roadmap for the strategy's direction and success. Clarity regarding desired outcomes ensures alignment across teams, enabling focused efforts toward common goals. This definition serves as a compass, guiding decision-making, resource allocation, and evaluation, ultimately ensuring that the brand strategy achieves its intended impact and meets stakeholders' expectations.

Assigning roles and responsibilities in a brand strategy delineates each team member's contributions, fostering accountability and efficiency. Clearly defining who does what streamlines workflow, minimizing overlaps and gaps. This process aligns skill sets with tasks, optimizing individual strengths for collective success. It establishes ownership, empowering team members to take charge of their designated areas. Assigning roles cultivates a collaborative environment, ensuring everyone understands their part in executing the strategy and contributing to its overall success.

When you assign clear roles, it boosts accountability in your brand strategy team. Being able to match tasks with team members' skills and interests helps define responsibilities, deadlines, and resources for each role to avoid confusion. Think of it like creating a smooth ensemble—everyone knows their part, preventing overlaps and gaps. Role assigning is the key to a well-tuned team and a successful brand strategy.

For me.. Establishing a culture of open collaboration and support is the cornerstone of effective accountability in a brand strategy team. When team members are free to innovate, experiment, and even fail without fear of blame, they're more likely to take ownership and be accountable for their actions. Setting clear objectives and responsibilities is important, but fostering an environment where mistakes are seen as learning opportunities leads to more creative solutions and stronger team dynamics. The "fail fast, learn fast" approach not only accelerates growth but also builds a resilient and adaptive team.

Regular and transparent communication is the cornerstone of a successful brand strategy. Consistent updates and open dialogue among team members maintain alignment, ensuring everyone stays informed about progress, challenges, and adjustments. Transparent communication cultivates trust, encouraging honesty and the sharing of ideas. It facilitates problem-solving and decision-making, reducing misunderstandings and fostering a cohesive team environment. This ongoing dialogue not only enhances coordination but also allows for timely adaptations, ultimately contributing to the strategy's effectiveness and success.

Be open every time you can, and brutal when needed. In the past, I've made the mistake of being too soft with a former team member who wasn't performing at the level we wanted her to. Eventually, she had to leave our team. But on our side, we didn't convey our disappointment as well as we should have – lesson learned. Have those difficult conversations often.

Communication is key in collaboration. This can be effective by schedule regular meetings or check-ins to discuss progress, challenges, and updates. And also to encourage open communication helps address concerns, share insights, and maintain alignment towards common objectives.

Recently we gave our co-founder 33% of a deal. It wasn't a commission, it wasn't agreed upon beforehand: It was a reward for months of commitment, and an incentive for closing his first sale despite the fact that, historically, he has never been a customer-facing part of the team. However, he decided to step up. And I believe you should always reward initiative.

A periodic evaluation is a must for any brand strategy team. ? There has to be a brand bible (a basic one works too, with the Dos and Don'ts). This is used to refer to whenever there's a new campaign coming in. ? There has to be a trackable sheet with impact metrics mentioned to track work and figure out what's not working.

Be the role model: You can't ask someone to work 10 hours if you're not working 12 yourself. You can't ask people to learn and improve if you're not constantly learning and improving. And if your team doesn't match the standard you set? Give them extra chances. Communicate with them openly and tell them that's not how success will come. And if they're still not accountable? Honestly, change teams.

As a team lead, your team members would do what they see you do not what you do especially when it comes to things like punctuality, carrying out tasks amongst others. Do not just talk it, but walk the talk. That way you are able to not just hold yourself accountable not themselves as well because you’ve given them something to look up to.