What are the best ways to communicate with non-tech-savvy customers?

Simplicity in language is key in ensuring your message resonates with the customer. It's about breaking down complex ideas into easily digestible snippets that directly address the customer's needs. For instance, instead of saying "Our advanced analytics platform utilizes machine learning algorithms for data interpretation," say "Our tool analyzes your data to give you clear, helpful insights, making your decisions smarter and easier."

I'm not technical but have spent c15 years in the IT industry selling technology. Personally I think its about being black and white and outlining the benefits of the technology... but more importantly its about patience! To me patience comes before anything else!

Jargon is never your friend. Speak in their language and make it relevant and conversational. Non technical people may have a fear of software so it's best to position in a straightforward manner and discuss the challenges and business outcomes to build credibility

Get a baseline. What is their understanding? They may get some parts but lack breadth in others. This will help you frame appropriately and you'll know to what level you need to dumb it down (in a good way). Metaphors and analogies help us make sense of things we don't understand. Also makes it a lot more entertaining for what could be a boring topic to a novice. Keep some analogies and metaphors in your back pocket. Better yet, learn a little about them and adjust accordingly. All else fails, just keep it simple stupid.

If you can, tell a story. The way the human brain works, we learn mostly through narrative. So when you have moments to speak to non technical people, tell them a story with a few elements: 1. Make sure to know some facts about the person or their interests to make the story relevant to what the can understand. 2. Make sure to speak slowly and pause to create the simple effect of attention. 3. Add descriptive words that describe emotions. Make the story very human and imaginative enough for the person to say, "I see what you mean." These elements should help.

65% of the population are visual learners. Focus on showing the prospect how your solution can help them rather than telling them. Don't put anyone in slide jail. If you have a solution you can demo on the first call, demo it. Give your prospect a taste of what your solution can do. If they share a pain point with you, instead of telling them how your solution can solve it, show them. The key is to keep your prospects engaged. If they aren't engaged, they won't care what you're saying.

Presentations can have a greater impact than verbal explanations. Incorporate visual aids such as diagrams, videos, or step-by-step guides whenever feasible. The crucial aspect is to maintain minimalist visuals that highlight key points, making them easier to remember.

I would rather go for show-telling a story which doesn't use the tech jargon but keeps the conversation at the level of the non-tech person.

Showing is often more effective than just telling when communicating with non-tech-savvy customers. Visuals can enhance understanding and make information more accessible. 1. VISUAL AIDS: Utilize visual aids such as diagrams, charts, or simple infographics to illustrate complex concepts. 2. DEMONSTRATIONS: Whenever possible, provide live demonstrations of how to use a product or resolve an issue. This could be through video tutorials, screen-sharing sessions, or in-person demonstrations. 3. VIDEO TUTORIALS: Create short video tutorials that showcase common tasks or troubleshooting steps. Video content is engaging and can be more accessible for those who prefer a visual learning style.

Las demostraciones son uno de los puntos más clarificadores, tanto para personal especializado como para personal no técnico. No solo aporta seguridad al cliente, demostrando que lo que aseguramos en nuestras presentaciones y documentación es real, sino que permite tener una visión más cercana y aterrizada de la solución y como se aplicará en el caso de uso concreto.

Showing an active interest in solving the client problem, rather than pushing a solution. Be honest when you don’t know the answer, don’t fake it. Your demeanour and body language shows if you’re truely interested or following a pitch process.

I’d take the ask questions and listen part a step further by asking them questions that are imaginative. Ask them about their problem an and what they wish they could do with a magic wand. Let them describe in their words what they wish they could get done. That gives you the vocabulary to then “speak in their language” communicating to them in a way that your value proposition fits neatly into their mental model of the problem and a solution.

Your goal should be to get a clear idea of what their current state looks like. How are they operating daily? What are they struggling with? Where are their bottlenecks? What tools are they using? What are their KPIs? Are they hitting those KPIs? Once you understand how they are doing their job today, it's a lot easier to explain and show what impact your solution can make.

En mi experiencia profesional en ventas, el arte de saber hacer preguntas y ?ESCUCHAR! Quizá puede ser un tema cultural. A lo largo de 31 a?os dedicado al área de ventas he tenido la oportunidad de liderar equipos de vendedores y he trabajado mucho este punto con ellos. Pareciera que da temor hacer preguntas. Creo que a las personas en edad de los 40's en adelante nos educaron de ni?os rega?ando cuando el peque?o hacia preguntas a los adultos (en un proceso que es perfectamente natural para conocer) y nos inculcaron que preguntar era una falta de respeto. Si te propones dominar este punto y luego Escuchas con atención, habrás dado un gran paso adelante en tu carrera de vendedor.

Finding the right way to talk to customers who aren't tech-savvy is so important in my work. I always make sure to use plain language, steering clear of technical jargon. Breaking things down into clear, step-by-step instructions has been a game changer. It's all about being patient and empathetic – we've all been beginners at some point, right? I've also found that handing out written guides or instructions for later reference is incredibly useful. And of course, I always ask for feedback – it's the best way to keep improving my approach...

Educating and adding value to non-tech-savvy customers is not only beneficial for them but also for our business. It creates a positive customer experience, enhances satisfaction, and establishes a foundation for long-term success. Providing education empowers customers by enhancing their understanding of the products or services. This knowledge boosts their confidence, making them more comfortable using technology. Non-tech-savvy customers may become more open to exploring technology when they understand its benefits and how it can improve their lives. When we consistently add value through education, we position yourself as a trusted advisor rather than just a service provider. This can lead to a stronger customer-provider relationship.

Elevate your communication with non-tech-savvy customers by focusing on education and value. Break down complexities into bite-sized insights, offer helpful tips, and showcase the benefits in a language they understand. Turn every interaction into an opportunity to enlighten and add value. Because when you educate, you not only communicate – you create a lasting connection built on knowledge and trust.

Sin duda que mostrar el camino recorrido con casos de éxito que se puedan validar ayudará a ganar confianza profesional y también alimentar al cliente con información relevante del nicho de mercado puedes agregar valor

Coming with an everyday example of what you offer and how it can solve a problem for your prospect/client helps generate the trust necessary to move forward in the negotiation.

We all understand that same things, but we see it’s relevance from each one’s perspectives. In order to bring to non-tech customers something that adds value to their context, we need to reserve our time to research and get an grip of understanding of what it is they do, how, and why, and then we will understand what adds value to them. The way we present must be insightful and relevant to them, or we risk losing a great idea and not that great delivery.

Stay connected, stay valued! The secret to seamless communication with non-tech-savvy customers lies in the follow-up. Keep the conversation alive with friendly check-ins, helpful updates, and personalized touches. By staying in touch, you build a relationship beyond the transaction. It's not just about tech – it's about the human touch. So, follow up, foster connections, and make every interaction a step towards lasting satisfaction.

Ask for feedback to understand their challenges and adapt your communication strategies accordingly to enhance their understanding.

The way of getting things done, is being constant and consistent on keeping and adapting to strategic. Having a step by step process in place for all activities, creates an easy to follow work plan both for us and the customer. And the experience that at all times we are there to support him and offer guidance on the way.

Prioritize consistent follow-up and staying connected. Maintain engagement until they're prepared to decide, offering ongoing support, guidance, and reassurance. Utilize personalized emails, messages, or calls to reinforce the value and benefits of your product or service. Address any questions or concerns, steering them toward the next step in the sales process. This persistent yet supportive approach builds trust, keeps your offering top of mind, and ensures a smooth progression towards a decision, aligning your efforts with the customer's pace and comfort.

Votre écoute active vous aura permis de détecter ses besoins et attentes en fonction de situations donc il est normal et légitime de le questionner sur la gestion de ses situations (c’est un suivi poli et non invasif)

Exercise patience, especially with non-tech-savvy customers who may require additional time to grasp certain concepts, pose multiple questions, or seek clarification on the same matter repeatedly. Be patient and prepared to provide explanations multiple times if necessary.

You should adapt your prospecting to the target market as much as possible. If they communicate via phone, focus on that. If they like face to face, that should be your avenue.

Working and also educating non-tech-savvy customers is all about understanding where they are on their path of innovation. Some need a bit of hand-holding and education. Other just don't realise until you drill down to the benefits by being in their choose and walking it with them as if you are part of their team You can also multi-thread with someone else in their team or business that is more tech-savvy and doing the education and awareness for you. Lastly, if they are on pen and paper or are against technology, even with all the sheer will this will turn into a customer churning so mitigate the risks as the last resort

Relate it with an use case, however, this will require good understanding about the industry, the business or even business functions your customer in.

The best way to convey your value and build rapport with non technical people is by talking about the outcomes and how you can solve their daily challenges. It is not advisable to use industry jargons and for some reason you have to use them, simplify and explain what it does and how it positively affects their role. Eg. Moving to a new phone system will help you collaborate better with the internal teams and use a single platform for outbound calls and your customer to reach you.