What are the best ways to choose a marketing strategy framework?

Me ha tocado afrontar varias problemáticas de distintos clientes en muy diferentes mercados. Y cada uno es especial. Cada negocio, cada segmento, cada Target de mercado, tendrá sus propias características. Por lo que la estrategia para lograr esos resultados, deberán ser diferentes, así como los procesos de implementación y paneles de control. Sin embargo, todas deben responder a la estrategia general y a los KPI′s fijados, así como a la visión y misión organizacional.

Before embarking on marketing endeavors for your company and its products, it's imperative to delve into the essence of your enterprise: Why does it exist, and what sets it apart from others? Numerous frameworks can aid in defining this purpose, but two of my personal favorites are: 1. Simon Sinek's Golden Circle, according to: -Why do we do what we do? -How do we do it? -What is it that we do? 2. Ikigai, exploring purpose, mission, vocation, and passion through four key inquiries: What do I love doing? What am I good at? What can I contribute to the world? What can I derive income from? By employing these methodologies, you'll equip yourself with the necessary insights and ethos to craft compelling marketing strategies.

Marketing within the services industry presents challenges, yet it's crucial for brand establishment and recognition. In my business unit, we typically begin by identifying the target customer and the solutions we aim to provide. While understanding the audience is key, new business development often requires a generalized approach due to limited knowledge of client needs. Testing and iterating various strategies are vital for an effective marketing plan. In my BU, we address the market through the 5 Ps: product, price, place, promotion, and physical evidence (essential in the services sector). Additionally, account-based marketing plays a significant role in advanced stage pursuits

In choosing a marketing strategy framework, it's crucial to align it with your overarching business goals. Each framework offers a unique lens through which to view your marketing landscape. For instance, the 4Ps (Product, Price, Place, Promotion) might be suitable for a product-centric approach, while the 7Ps extends this to include People, Process, and Physical evidence, broadening the scope to service-based industries. Consider the Ansoff Matrix for strategic growth options or the Blue Ocean Strategy for creating uncontested market space. The choice should resonate with your business's stage, industry, and market dynamics, ensuring a tailored approach that leverages your strengths and addresses your challenges.

When comparing marketing strategy frameworks, consider their compatibility with existing data and analytics capabilities. A framework that leverages your current data infrastructure and analytical tools will enable more informed and actionable insights. Additionally, evaluate each framework's potential for cross-functional collaboration, as marketing strategies often intersect with sales, finance, and operations. A framework that fosters alignment and communication across departments will enhance overall strategic coherence and effectiveness.Finally, consider the level of industry endorsement and peer validation each framework has received, as this can provide valuable insights into its practicality and success rate in real-world scenarios.

To choose a marketing strategy framework: 1. Identify the end objective of business problem along with the context 2. Derive where the product, customers and competitors fit in the value proposition story 3. Identify the stakeholders influencing the business context (customer, competitor, product, channel etc.) 4. Create a framework based on these or utilize an existing framework like SWOT, Porter 5 Force etc. based on relevance, adaptability and acceptability 5. Apply it based on relevance, ease of use and impact on the business problem

Identify how you want to make people feel. Beautiful (Prada). Smarter (Google). Motivated (Nike). Then make sure your brand does this. So you need a positioning. Something you will stick to and not get bored by. Something that expresses the truth that the team believe in. Now a step most will disagree with: identify your business model. S Curve? (Jumpman). Cyclical (Every mobile and telecoms player). Radical (Tesla)? Now the hard part. Financial strategy. All the way down to discounted free cash flows. Kaizen. Innovation. Revolution. Product systems and processes. Product truth pyramids. Comms objectives. Comms. Enabling processes. Management systems. Talent. No? Just don’t over analyze. Numbers matter but won’t change a lie.