What are the best ways to capture people in motion for commercial photography?

That's the number 1 rule : choose de faster shutter speed but be careful with that you have enough light. because otherwise it's useless.

In my experience, capturing people in motion for commercial photography requires mastering shutter speed. Use fast shutter speeds to freeze action for sharp details, or slower speeds with panning to create a blur and convey dynamism. Experiment with zooming or creative framing for added impact.

?? The aperture, controlling light entering the camera, impacts image sharpness and depth of field. A wider aperture captures more light, enabling faster shutter speeds and shallow depth of field. This blurs backgrounds, highlighting subjects. For capturing people in motion, apertures between f/2.8 to f/5.6 are optimal, varying with lens and subject distance. Understanding aperture's role enhances photographic control, allowing creative manipulation of focus and background blur. Experimenting with different apertures refines photography skills, resulting in compelling and visually engaging images. Additionally, balancing aperture with other settings like shutter speed and ISO ensures well-exposed and sharp photographs.

?? Adjusting ISO affects image exposure and quality. Higher ISO brightens images but increases noise, particularly in low light. Minimizing ISO while maintaining required shutter speed and aperture ensures optimal image quality. For capturing motion, ISO ranges from 100 to 1600 suit various lighting conditions and camera models. Understanding ISO's impact helps photographers balance exposure and noise levels, resulting in crisp, detailed images. Experimenting with different ISO settings in diverse lighting situations refines photography skills, enhancing versatility and creativity. Additionally, utilizing noise reduction techniques in post-processing mitigates unwanted noise, preserving image quality.

even if more ISO means more noise in the picture, with the right software you can get rid of the noise afterward. If you need to increase the ISO just do it.

?? In challenging lighting conditions, utilizing a flash or strobe is key to capturing sharp images of people in motion. These light sources freeze action with short bursts of illumination. To avoid overexposure or harsh shadows, employ diffusers, reflectors, or softboxes to soften the light. Additionally, wireless triggers or sync cords offer control over flash timing and direction, enhancing creative flexibility. Experimenting with different lighting setups and modifiers refines technique, ensuring optimal results. Mastering flash photography expands creative possibilities and enables consistent image quality in various shooting environments.

Consider the background and lighting to enhance the sense of motion and emotion in the shot. A well-chosen background can add context and depth to the image, making the motion more impactful. Utilize natural or artificial lighting to create dynamic contrasts and highlight the movement, adding a dramatic effect to the photo. Additionally, focusing on the timing and composition can capture the peak moment of action, conveying the energy and story behind the motion. Engaging with your subject to create a relaxed and spontaneous atmosphere can also lead to more natural and expressive movements, further enhancing the dynamism of your commercial photography.