What are the best ways to build trust and credibility with your esports audience?

AUTHENTICITY is everything! The gaming audience is smart, if something isn't authentic they will spot it immediately and that will ruin your trust. Always be your authentic and transparent self!

Being authentic is attractive, there is a tendency to hide weaknesses or challenges. However, if you can share in your successes AND weaknesses with your community, it builds brand trust and eventually loyalty.

The esports audience are really discerning and know when they are just being "sold to", if you want to build credibility you have to be there to add to the ecosystem and not just take. The work we did at Fnatic with BMW was a great example of that, where they saw themselves as being there to amplify our teams, our rivalries and our stories and as a result they managed to grow a social following on their esport specific channels to be greater than some major esport teams'.

Listen to your audience first. Understand what they want from you and your partners. Then put together content that gives them that in a professionally produced way. I've found esports fans will call out BS quick. If they don't like something they'll give you immediate feedback but when something's done well and they see they've been listened to, the results are like no other.

As top experts in the eSports leisure industry, it is crucial for us to build trust and credibility with our audience. One effective way to achieve this is by consistently providing value and quality in our content. By offering what our audience wants, needs, or enjoys, such as entertainment, education, inspiration, or community, we can establish ourselves as a reliable source in the industry. Moreover, delivering our content in a professional and consistent manner, with excellent production values, sound, and graphics, reflects our commitment to quality. Respecting our audience's time and attention, and refraining from spamming, clickbaiting, or misleading tactics, further enhances our reputation.

I have seen a lack of discipline sometimes in how consistent content gets released or mixed messaging one week from the next. Ensure that the team are aware of when content is to go out and what tone of voice. Fans will engage better and understand the story you're telling. Thus, much more likely to go on a journey with you.

As a top expert in the eSports leisure industry, you understand the importance of building trust and credibility with your audience. One powerful way to achieve this is by being consistent and reliable. By maintaining a clear and recognizable brand, voice, and style, you establish a sense of familiarity and trust with your audience. Staying true to your niche and goals further solidifies your credibility. Additionally, having a regular and predictable schedule demonstrates your commitment and professionalism. By consistently delivering on your promises and meeting expectations, you show your audience that they can rely on you. This not only fosters a strong bond with your audience but also earns their loyalty and respect.

I've found esports professionals and esports fans are generally open to learning new 'things'. This culture should be embraced to become better but not copy. People think other sports 'do it right' but that doesn't mean it's right for esports fans. Learn and progress but with a fun esports spin. The industry imo overall does a better job than most other traditional sports.

Higher quality sponsors can bring better credibility and validity to your audience. When we partnered with Gucci and BMW at Fnatic it was a huge, huge step to gaining credibility with our fanbase. A good sponsor is an easy way to show fans that things are going well 'behind the scenes'