What are the best ways to attract business travelers to hotels?

2 Provide high-quality amenities and services

Business travelers expect high-quality amenities and services that enable them to work comfortably and efficiently, as well as relax and unwind after a long day. Thus, hotels should provide fast and reliable Wi-Fi access throughout the property, spacious and ergonomic work desks and chairs in the rooms, multiple power outlets and USB ports in the rooms, business centers with computers, printers, scanners, and fax machines, meeting and conference rooms with audiovisual equipment and catering options, fitness centers and wellness facilities with gym equipment, pools, saunas, and spas, laundry and dry cleaning services, room service and minibars, restaurants and bars with healthy and diverse menus, and concierge and transportation services.

3 Personalize the guest experience

Business travelers appreciate personalized and attentive service that makes them feel valued and recognized. Hotels can use data and technology to tailor the guest experience to their individual preferences and needs, such as sending personalized welcome messages and offers before arrival, providing mobile check-in and check-out options to reduce waiting time, recognizing and rewarding loyal guests with special perks and benefits, using guest feedback and reviews to improve service quality and address issues, surprising and delighting guests with thoughtful gestures and gifts, and giving local recommendations for leisure activities and attractions.

4 Implement health and safety measures

Business travelers are increasingly worried about their health and safety, particularly during the COVID-19 pandemic. Therefore, hotels must implement and communicate health and safety measures that protect their guests and staff from infection and contamination. These measures should include following the guidelines of local authorities and health organizations, enhancing cleaning and disinfection protocols for all areas and surfaces, providing hand sanitizers, masks, gloves, and thermometers for guests and staff, implementing social distancing measures to limit occupancy and capacity, offering contactless payment and service options, as well as training and educating staff on hygiene and safety practices.

5 Create a memorable brand image

Business travelers are more likely to choose hotels that have a strong and consistent brand image that reflects their values and expectations. Thus, hotels should strive to create a memorable brand image that showcases their unique selling proposition, personality, and culture. This can be achieved by having a clear and catchy slogan and logo that conveys their message and identity, as well as a consistent and appealing color scheme, design, and style for their website, social media, and marketing materials. Storytelling and content marketing can be used to highlight their history, mission, vision, and values. Additionally, social media and online platforms can be utilized to engage with their audience and showcase their achievements, testimonials, and social responsibility initiatives. Lastly, hotels should partner with local businesses and organizations that share their vision and values.