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What are the best ways to approach graphic design projects?

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Graphic design projects can be challenging, rewarding, and fun, but they also require a strategic approach to ensure quality, consistency, and client satisfaction. In this article, you will learn some of the best ways to plan, execute, and evaluate your graphic design projects, whether you are working as a freelancer, an agency, or an in-house designer.

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Bahar Noorishad

Senior Graphic Designer at FSTCO
Jaswanth M S

Helping Businesses Stand-out using the power of Re-Branding | Founder & Creative Director at Modernmonke | Brand…
Shubham Kakkar

Graphic Designer | Video Editor | Created 7k+ Designs & Edited 3.5k+ Reels and Videos | Co-Founder at Biggn

1 Define the scope

Before you start any graphic design project, you need to define the scope of the work, which includes the goals, objectives, deliverables, timeline, budget, and expectations of the client or stakeholder. The scope should be clear, realistic, and agreed upon by both parties, and documented in a contract or proposal. Defining the scope will help you avoid scope creep, which is when the project expands beyond the original scope due to changing requirements or requests.

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Bahar Noorishad

Senior Graphic Designer at FSTCO
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In my opinion, defining the scope makes each side of the contract to be loyal to their responsibilities. To fulfill the defined conditions carefully and to be responsible for the progress of this project

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2 Research and brainstorm

Once you have the scope, you need to do some research and brainstorming to gather information, inspiration, and ideas for your graphic design project. Research can involve analyzing the target audience, the market, the competitors, and the trends in your field. Brainstorming can involve sketching, mind mapping, mood boarding, or using online tools like Pinterest or Behance. The goal is to generate as many concepts as possible, without judging or filtering them at this stage.

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Bahar Noorishad

Senior Graphic Designer at FSTCO
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The more you expand your research scope, the more you will go towards your goal, so try to reduce your filters and limitations at this stage and focus more on viewing examples and analysis.

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3 Develop and refine

After you have some concepts, you need to develop and refine them into more polished and coherent designs. This can involve choosing the best ideas, creating wireframes, mockups, or prototypes, selecting the colors, fonts, images, and other elements, and applying the principles of graphic design, such as alignment, contrast, balance, and hierarchy. You should also consider the technical aspects of your project, such as the format, size, resolution, and compatibility of your files.

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Bahar Noorishad

Senior Graphic Designer at FSTCO
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I suggest you write down all your ideas, whether related or unrelated. In the next step, try to make a connection between them and the main goals and find common ground. Convert the selected ones in the form of mockups that make decisions easier.

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4 Present and revise

When you have a draft or a final version of your graphic design project, you need to present it to your client or stakeholder and get their feedback. You should prepare a clear and concise presentation that explains your design choices, how they meet the project goals, and how they appeal to the target audience. You should also be open to constructive criticism and suggestions, and be ready to make revisions if needed. However, you should also set boundaries and limits on the number and scope of revisions, and communicate them clearly to your client or stakeholder.

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Shubham Kakkar

Graphic Designer | Video Editor | Created 7k+ Designs & Edited 3.5k+ Reels and Videos | Co-Founder at Biggn
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Yes, I always consider creating interactive prototypes or mockups that allow clients to experience the design firsthand. This can provide a clearer understanding than static visuals. Always remember, during presentations, to emphasize the value and impact of design choices on the project's success. Connect design decisions to tangible benefits such as user engagement or brand recognition.

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5 Deliver and evaluate

The last step in any graphic design project is to deliver the final product to your client or stakeholder and evaluate the results. You should ensure that your files are in the correct format, quality, and specifications, and that they are properly labeled and organized. You should also provide any documentation or instructions that your client or stakeholder may need to use or maintain your design. Finally, you should ask for feedback, testimonials, referrals, or payment, depending on your agreement, and reflect on what you learned, what you did well, and what you can improve for future projects.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Jaswanth M S

Helping Businesses Stand-out using the power of Re-Branding | Founder & Creative Director at Modernmonke | Brand Modernisation | Graphic Designer | Social Media Strategist | Brand Building | Re-Branding Expert
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There are two kinds of approaches. 1. The client approaches you: Get on a video meet to best understand the project and the client expectations. Research about the company and client in short before starting the meet. Ask relevant questions during the meeting and clarify it before starting the project. Be clear about what you can do and what you can't. 2. When you approach a client: Have your portfolio ready. Clearly explain what you can do for the client. Do not over promise. Have clarity in the results that the client can expect from you at the end of the project. Have social proof ready.

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What are the best ways to approach graphic design projects?

1

2

3

4

5

6

1 Define the scope

2 Research and brainstorm

3 Develop and refine

4 Present and revise

5 Deliver and evaluate

6 Here’s what else to consider

Graphic Design

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What are the best ways to approach graphic design projects?

1

2

3

4

5

6

1 Define the scope

2 Research and brainstorm

3 Develop and refine

4 Present and revise

5 Deliver and evaluate

6 Here’s what else to consider

Graphic Design

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感谢您的反馈

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