What is the best way to use mobile device marketing channels in manufacturing?

1 Define mobile device marketing channels

Mobile device marketing channels are any platforms or mediums that allow you to reach your target audience through their smartphones, tablets, or other mobile devices. For example, mobile websites are websites that are optimized for mobile devices with responsive design, fast loading speed, and easy navigation. Mobile apps are applications that are downloaded and installed on mobile devices. Mobile messaging consists of text messages, push notifications, or chatbots that deliver personalized and direct communication to your mobile users. Mobile social media are social networks that are accessed or designed for mobile devices. Mobile video is video content that is streamed or downloaded on mobile devices. Lastly, mobile audio is comprised of podcasts, music, or other audio content that are listened to on mobile devices.

2 Understand why mobile device marketing channels matter for manufacturing

Mobile device marketing channels can be a powerful tool for manufacturing businesses to reach various objectives. For instance, it can increase brand awareness and recognition by showcasing products, services, values, and stories to a wide audience. It can also generate leads and conversions by offering incentives, information, or solutions that encourage customers to take action. Moreover, mobile device marketing channels can improve customer loyalty and retention by providing support, feedback, rewards, or updates that increase customer satisfaction. Finally, it can enhance supplier and employee relations by communicating and collaborating with suppliers and employees, sharing information, resources, training, or recognition that improve efficiency and productivity.

3 Know your mobile audience

Before you start using mobile device marketing channels, it's important to understand who your mobile audience is, what they want, and how they behave. To research and segment your mobile audience, you can analyze your mobile website or app analytics with tools such as Google Analytics or Firebase. You can also conduct surveys or interviews with tools like SurveyMonkey or Typeform to gain insights into your users' needs, expectations, challenges, and feedback. Additionally, you can create personas or profiles with tools like Xtensio or HubSpot to visualize your ideal mobile users based on research and data, describing their goals, motivations, pain points, and behaviors.

4 Create mobile-friendly content

Once you know your mobile audience, you need to create content that is relevant, valuable, and engaging for them. Text should be concise, clear, and scannable, using headings, bullets, and keywords. Images should be high-quality, optimized, and captioned with alt text, file names, and sizes. Videos should be short, captivating, and accessible with subtitles, thumbnails, and formats. Audio should be clear, relevant, and easy to listen to with titles, descriptions, and transcripts. This variety of content can help you deliver your message in an effective way.

5 Choose the right mobile device marketing channels

When deciding on the best mobile device marketing channels for your content, objectives, and audience, you need to consider various criteria such as reach, relevance, engagement, cost, and measurement. Reach refers to the number of people you can reach and how often. Relevance is about how well the channel fits your audience's needs, preferences, and behaviors. Engagement looks at how much interaction, feedback, or action you can generate from the channel. Cost considers the amount of time, money, or resources you need to invest in the channel. Lastly, measurement evaluates how easy it is to track and analyze the performance and results of the channel.

6 Optimize and test your mobile device marketing channels

Finally, you need to optimize and test your mobile device marketing channels to ensure they are delivering the best possible user experience and outcomes. A/B testing tools like Optimizely or VWO can be used to create and compare different versions of your mobile website, app, or content. User testing tools like UserTesting or UsabilityHub can help collect feedback from real or potential mobile users. Additionally, you can use mobile SEO tools like Moz or SEMrush to optimize your mobile website or app for search engines. Lastly, mobile analytics tools like Google Analytics or Firebase can be used to monitor and measure your mobile website or app performance.