登录查看更多内容

What is the best way to translate multimedia content for a global audience?

由人工智能和领英社区提供技术支持

Multimedia content, such as videos, podcasts, images, and animations, is a powerful way to communicate your message and engage your audience across different platforms and devices. However, if you want to reach a global audience, you need to translate your multimedia content effectively and accurately. In this article, you will learn what are the main challenges and best practices of translating multimedia content for a global audience, and what tools and techniques you can use to make the process easier and faster.

此文章中的业界达人

由社区从 3 条内容中精选。了解更多

Daniel Charvat

Solution Architect & Lead Front-end Developer at Localazy
Silvi Nu?ez

Multilingual Localization & SEO for Websites & eCommerce | Helping brands reach wider audiences??

1 Challenge 1: Translating audio and video content

One of the most common types of multimedia content is audio and video content, such as podcasts, webinars, interviews, documentaries, and tutorials. Translating audio and video content can be challenging for several reasons. First, you need to consider the length and quality of the original audio and video files, and how they will affect the translation process. Second, you need to decide whether you will use subtitles, voice-over, or dubbing to convey the translated message, and how you will synchronize them with the original content. Third, you need to ensure that the translation is clear, accurate, and culturally appropriate for your target audience.

添加您的观点

Haritha Unnithan

Assistant Professor @ University of Kerala |Psycholinguistics | NLP | AI| Digital Humanities |Trauma Memory Studies
举报内容
Translating subtitles requires careful attention to timing, as they must align with the spoken words and maintain readability. It's essential to strike a balance between conveying the original message and fitting within time constraints. Additionally, understanding cultural nuances is crucial, as certain expressions or humor may not directly translate. The choice of font, size, and color also influences the viewer's experience. Regular review and adjustment are necessary to refine subtitled translations for optimal clarity and effectiveness in conveying the intended meaning across languages.

已翻译

赞

2 Challenge 2: Translating images and animations

Another type of multimedia content is images and animations, such as infographics, charts, diagrams, illustrations, and gifs. Translating images and animations can be challenging for several reasons. First, you need to consider the format and resolution of the original images and animations, and how they will affect the translation process. Second, you need to decide whether you will replace, edit, or annotate the original images and animations with the translated text, and how you will maintain the visual appeal and readability of the content. Third, you need to ensure that the translation is consistent, relevant, and respectful of the cultural and linguistic nuances of your target audience.

添加您的观点

3 Best practice 1: Use professional translators

One of the best practices of translating multimedia content for a global audience is to use professional translators who have the skills, experience, and knowledge to handle the specific challenges and requirements of multimedia translation. Professional translators can help you choose the best method and format for translating your multimedia content, and ensure that the translation is accurate, fluent, and adapted to your target audience. Professional translators can also help you avoid common pitfalls and errors that can damage your reputation and credibility, such as mistranslations, mispronunciations, misalignments, and cultural insensitivity.

添加您的观点

Daniel Charvat

Solution Architect & Lead Front-end Developer at Localazy
举报内容
For majority of cases, looking for reliable professional translators is the best option. However, sometimes there might be more suitable ways. If your budget is tight and/or deadlines cannot be met by professionals, opting for machine translations can be the best option, especially if your target audience isn't too sensitive to translation quality. I wouldn't recommend this to healthcare of financial business, but let's say fitness applications might get away with it. The other best viable option for some may be community translations. Sometimes, your community knows the terminology related to your project much better than a professional would and many community members feel pride if they can contribute quality translations.

已翻译

赞

4 Best practice 2: Use specialized tools and software

When translating multimedia content for a global audience, it is important to use specialized tools and software to facilitate and streamline the process. These tools can help with transcribing audio and video files, creating and editing subtitles, voice-over, or dubbing scripts, synchronizing translated text with the original content, converting and resizing images and animations, adding and modifying the translated text on images and animations, as well as checking and correcting the quality and consistency of the translation. Examples of such tools are Subtitle Edit, Audacity, Adobe Photoshop, and Trados Studio.

添加您的观点

Silvi Nu?ez

Multilingual Localization & SEO for Websites & eCommerce | Helping brands reach wider audiences??
举报内容
Translating multimedia content requires specialized tools different from traditional CAT tools (i.e., translation tools), which are designed for text-based content. Such subtitling tools, like Aegisub or Subtitle Edit (both of which have free versions,) offer essential features such as subtitling synchronization, subtitles formatting, real-time preview, export options, and burning-in. It's worth noting that some modern CAT tools, like Smartcat, are gradually integrating limited subtitling features.

已翻译

赞

5 Best practice 3: Test and review the translated content

Before publishing or distributing translated multimedia content, it’s important to test and review it. This helps ensure that the translation is effective, engaging, and appropriate for your target audience. Testing and reviewing can involve asking for feedback from native speakers or experts of your target language and culture, comparing the translated content with the original, and evaluating the technical and functional aspects of the translation. Additionally, assessing the linguistic and cultural aspects of the translated content is necessary to guarantee accuracy, fluency, style, and tone. Any necessary changes or improvements should be made before distribution.

添加您的观点

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Translation

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

What is the best way to translate multimedia content for a global audience?

1

2

3

4

5

6

1 Challenge 1: Translating audio and video content

2 Challenge 2: Translating images and animations

3 Best practice 1: Use professional translators

4 Best practice 2: Use specialized tools and software

5 Best practice 3: Test and review the translated content

6 Here’s what else to consider

Translation

给文章评分

感谢您的反馈

更多Translation相关文章

更多相关阅读内容