What is the best way to share results of a brand audit with stakeholders?

1 Define your objectives

Before you start writing your brand audit report, you need to define your objectives. What are the main questions you want to answer with your brand audit? What are the key insights you want to highlight? What are the actions you want to recommend or implement based on your findings? Your objectives should guide the structure and content of your report, and help you prioritize the most relevant and impactful information.

2 Use visuals and data

A brand audit report can be overwhelming with text and numbers, especially if you cover a lot of aspects of your brand, such as your market position, customer feedback, competitor analysis, brand identity, voice, and messaging. To make your report easier to read and understand, use visuals and data to illustrate your points. For example, you can use graphs, charts, tables, icons, images, or infographics to show your brand performance, awareness, perception, or differentiation. You can also use data to support your claims, such as metrics, surveys, reviews, or testimonials.

3 Tell a story

A brand audit report is not just a collection of facts and figures. It is also a story that shows how your brand has evolved, where it stands now, and where it can go in the future. To tell a compelling story, you need to use a clear and consistent narrative that connects your brand audit objectives, findings, and recommendations. You also need to use a tone and language that reflects your brand personality and resonates with your audience. For example, you can use anecdotes, quotes, examples, or metaphors to make your report more engaging and memorable.

4 Focus on solutions

A brand audit report is not only meant to inform, but also to inspire action. Therefore, you need to focus on solutions, not just problems. Instead of simply listing the gaps or issues in your brand strategy, you need to provide concrete and realistic suggestions on how to address them. You also need to explain the benefits and outcomes of implementing your recommendations, such as improving your brand awareness, loyalty, or profitability. You can also include a timeline, budget, or roadmap to show how you plan to execute your solutions.

5 Solicit feedback

A brand audit report is not a one-way communication. It is also an opportunity to solicit feedback from your stakeholders, and involve them in your brand improvement process. You can ask for their opinions, suggestions, questions, or concerns about your brand audit results and recommendations. You can also invite them to collaborate with you on implementing your solutions, or to monitor and evaluate your progress. By soliciting feedback, you can show that you value their input, and foster a sense of ownership and commitment to your brand.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?