What is the best way to prioritize feedback on your mobile UI design?

We do 3 things, first is blind test with a prototype. We give the prototype to a user and ask them to play with it. Then take their feedback. Second we do a heuristic evaluation from the prototype. Third we do a game, each one of the team sits in a circle and tells others to get a job done on the prototype within a certain number of clicks. Its super fun, team bonding and memories. Plus we get the job done. That’s how we created the interface for “inspiring app made in India” but google play

When prioritizing feedback on your mobile app’s UI design, you want to start with defining your goals. On one app I worked on, I wanted to improve the user’s interaction flow when they calculated a tip calculation, and how intuitive the UI was. By focusing on this specific area, I could prioritize feedback that directly addressed usability concerns. This resulted in a more intuitive and seamless user experience which ultimately boosted user engagement.

Having a solid understanding of these aspects forms the foundation for soliciting and evaluating feedback effectively. With clear goals and a deep understanding of your target users, you can communicate specific criteria to feedback providers, enabling them to offer insights that are aligned with your objectives. This iterative process helps refine the UI design to better meet user needs and expectations, ultimately leading to a more successful app.

In my experience, prioritizing feedback on mobile UI design involves aligning it with project goals. Select feedback sources wisely, considering user input, stakeholder opinions, and design principles. Categorize feedback based on impact and feasibility. Validate feedback through user testing and data analysis. Implement high-impact feedback first, iterating based on user response for continuous improvement. Regularly reassess priorities to adapt to evolving needs and insights.

Before seeking or assessing feedback, it's essential to outline your objectives for your mobile UI design. Identify key features, consider your target audience's needs and preferences, and envision the desired user experience. Define how you want users to feel and interact with your app. This clarity will guide your design decisions and enable effective communication with feedback providers.

There are two key metrics I use for prioritization: Severity and Importance. Severity is essentially how many people are effected by the problem. Importance is how important it is to solve the problem-essentially, how bad is it. Low severity / high important problems are when it's a really bad/confusing experience (or crashes altogether), but it only affects a small number of people. The reverse, High Severity/low importance are those annoying little bugs that affect everyone, but they are figureoutable (a workaround exists and is easily found). Balancing out these two lenses can help ensure that you prioritize well. Some of this is Art and not just math.

When soliciting feedback for mobile UI design, it's crucial to consider the expertise, experience, and alignment with your goals of chosen sources. Feedback from potential users provides insights into usability and user experience. Peers can offer perspectives on design trends and technical aspects. Clients offer insights into meeting business objectives. Mentors bring industry wisdom and guidance. However, it's essential to be aware of biases and limitations inherent in each source. Employing diverse methods like surveys, interviews, tests, or reviews ensures comprehensive feedback collection, resulting in a well-rounded evaluation of your UI design.

I've learned that not all feedback is created equal. Choosing your sources wisely is key. I always lean towards feedback from actual users and stakeholders closely aligned with the app's target market. For instance, while developing a fitness app, I prioritized input from fitness enthusiasts and trainers over generic user comments. This approach helped tailor the app's UI to perfectly suit the users' needs, enhancing user engagement and satisfaction. Remember, the right feedback can transform good into great!

Segmenting your users is crucial because feedback varies among different user categories. For instance, assessing your UI with users who make in-app purchases versus those who don't spend money on apps can provide valuable insights. This approach helps discern essential features for both free and paid versions, ensuring that your application meets the distinct needs and expectations of diverse user groups.

"It's bad" or "It doesn't work" This feedback is useless, but we got tones of these review comments for one of video streaming apps. Reason - Our feedback channel was most accessible channel available to the user. Is it their fault? No Should they be educated so that we don't loose our ratings? Hard yes. Learning - Make giving feedback even more accessible, so the users can go to the right channel and provide relevant feedback. This would help us narrow down the experience and have a quick engagement time.

If the feedback pertains to design aesthetics, such as style guides, fonts, or colors, it aligns with branding and marketing considerations. These aspects should be incorporated into changes overseen by the branding and marketing teams. For functionality-related feedback, developer input ensures a comprehensive understanding of feasibility and a review of the complexity. Collaborating with the development team is key to implementing updates that enhance the app's functionality effectively. If the feedback revolves around usability, it leans towards product-centric considerations. In such cases, the product owner should take the lead in reviewing the feedback and making decisions that prioritize the best interests of the customers.

I divide feedback into categories like usability, aesthetics, and functionality. This method helped us significantly when we were developing a food delivery app. By categorizing feedback, we could quickly identify that users loved the app's look but found the checkout process cumbersome. This insight allowed us to prioritize making the checkout flow as smooth as the app's visuals, greatly improving user satisfaction. Always remember, categorizing feedback makes it actionable, leading to a more intuitive and user-friendly design.

This is a key section, to make the correct categorization of your feedback will enable the possibility of prioritizing and creating action points that your team will be able to deliver sooner than later. Aesthetics issues can be annoying, but as a tip, keep an eye on the UX feedback. If your users have problems to execute some key actions in your app, it can ruin the whole experience.

My personal mantra? "Trust, but verify." For instance, when integrating a new visualization feature into our analytics platform, we gathered feedback from a variety of users. However, instead of taking every piece of feedback at face value, we validated it through A/B testing and data analysis. This approach helped us understand which feedback was genuinely enhancing user experience and which was based on subjective preferences. Validating feedback ensures that every change is data-driven, enhancing the app's usability and user satisfaction. Always let the data guide your UI enhancements!

Couldn't be more important. Engage with your users, go deep on their feedback and when you have a solution, share it with them. They will love it ! Do not fix a puncture in Dakar rally, you need to replace the tires. Working on the wrong solution is like getting the worst of both worlds, you don't find the solution and you put heaps of effort into it.

Start by planning changes that address the prioritised feedback, especially the "must-haves". Utilise a VCS like approach for documentation and tracking the implementation & response. Test changes with a continuous & diverse A/B testing, iterating based on outcomes & then rollout these features gradually. This approach streamlines feedback implementation, keeping every step documented and transparent.

Evaluate Impact and User Needs: Prioritize feedback that significantly impacts the overall user experience and business objectives. For instance, if users consistently struggle with a particular feature due to its complexity, prioritize simplifying the interface to enhance usability. Similarly, if user feedback indicates a high demand for a specific functionality that aligns with your app's key objectives, prioritize its implementation to meet user needs and drive business goals. By aligning feedback with usability, functionality, and key objectives, prioritize enhancements that bring the most value to both users and the business.

Incorporate regular feedback cycles into your design process, not just as one-off events. Engage with your user base by segmenting them to ensure inclusivity in design decisions. Remember, prioritising feedback effectively should be about balancing practicality with creativity to craft a user-friendly and engaging mobile experience.