What is the best way to present product validation results to your team?

When sharing product validation results, start with a simple summary of what you found. This summary should clearly show how the results connect to your original goals and guesses. For example, if you thought adding a new feature would make more users engage by 20%, you need to say if this was true, with data to prove it. Using easy-to-understand charts or lists can make the data clearer. This way, you put your research in context and make it easier for your team to understand what the results mean, helping them make decisions. The main goal is to be clear, relevant, and give insights that can lead to action.

Before even defining goals and hypotheses, it's key to start with overall context about the product or feature. As a product manager it's very easy to rabbit hold and not realise it - your day to day job is thinking about the context of a particular product or feature, but not everyone in your audience will have the same context or same level of familiarity with the space.

Begin by clearly stating the goals of the product validation process and the hypotheses you set out to test. This provides context for the results and helps the team understand the purpose behind the validation efforts.

- In my experience as a product manager, presenting product validation results begins by reminding the team of the initial goals and hypotheses. - For instance at one of past orgs., when validating a new feature for the core app aimed at improving invoice management, I outlined the goal of reducing user effort in handling invoices and the hypothesis that an automated invoicing feature would increase user satisfaction. - By framing the results within this context, I helped the team understand the purpose and expectations of the validation process.

Summarize the most important findings from the validation process. Focus on insights that directly impact the product strategy or address key questions that the team had at the outset.

- Presenting product validation results effectively involves summarizing the main insights and learnings. - For example, when validating a payment integration feature for the platform, I emphasized key insights such as the high demand for seamless payment solutions among business users and the positive impact of the feature on user engagement and retention. - By highlighting these insights, I demonstrated the value and impact of the validation efforts to the team.

Visual aids such as charts, graphs, and user personas can help bring the validation results to life. Consider using storytelling techniques to communicate the user experience and provide context for the data.

Be transparent about any limitations or challenges encountered during the validation process. This could include constraints in the methodology, sample size limitations, or unexpected obstacles that may have affected the results.

Based on the validation results, offer clear recommendations for how the team should proceed. This might include adjustments to the product roadmap, changes to feature priorities, or further research needed to resolve outstanding questions.

?? Initially, I consolidate data from user testing, surveys, and other validation methods into a concise format, encompassing key metrics, user feedback, and insights. ?? Then, I utilize visual aids like charts, graphs, and heatmaps to illustrate findings effectively, aiding swift comprehension of results and identification of trends. ?? During the presentation, I foster open discussions to encourage team members to share interpretations, ask questions, and provide insights, fostering a collaborative environment. ?? Lastly, I summarize key takeaways and outline actionable next steps, ensuring team alignment and confidence in the product development process.

Invite team members to ask questions and engage in a discussion about the validation results. Encourage open dialogue and brainstorming around potential solutions or alternative interpretations of the data.