What is the best way to ensure consistency across all graphics during an audit?

1 Define your graphic standards

The first step to ensure consistency across all graphics is to define your graphic standards. These are the guidelines that specify how your graphics should look, feel, and communicate. They include elements such as colors, fonts, shapes, icons, images, layouts, and tone of voice. Your graphic standards should align with your brand strategy, vision, and values, and be documented in a style guide or a brand book. A style guide or a brand book is a reference tool that helps you and your team create consistent graphics that match your brand identity.

2 Use templates and presets

The second step to ensure consistency across all graphics is to use templates and presets. Templates and presets are pre-designed graphic elements that you can customize and reuse for different purposes and platforms. They save you time and effort, and help you maintain a uniform look and feel across your graphics. You can create your own templates and presets, or use online tools and platforms that offer ready-made options. For example, you can use Canva, Adobe Spark, or PowerPoint to create and access templates and presets for various graphic formats and sizes.

3 Check your graphics for errors

The third step to ensure consistency across all graphics is to check your graphics for errors. Errors are mistakes or flaws that affect the quality and effectiveness of your graphics. They can include typos, spelling, grammar, punctuation, formatting, alignment, contrast, resolution, or accessibility issues. Errors can damage your reputation, credibility, and trustworthiness, and cause confusion or misunderstanding among your audience. You can check your graphics for errors by using online tools and platforms that offer proofreading, editing, or testing features. For example, you can use Grammarly, Hemingway, or Lighthouse to check and improve your graphics for errors.

4 Compare your graphics with your competitors

The fourth step to ensure consistency across all graphics is to compare your graphics with your competitors. Comparing your graphics with your competitors can help you identify your strengths and weaknesses, and find opportunities to improve or differentiate your graphics. You can compare your graphics with your competitors by using online tools and platforms that offer benchmarking, analysis, or feedback features. For example, you can use Brand24, BuzzSumo, or UserTesting to compare and evaluate your graphics with your competitors.

5 Collect and analyze feedback

The fifth step to ensure consistency across all graphics is to collect and analyze feedback. Feedback is the information and opinions that you receive from your audience, clients, or stakeholders about your graphics. Feedback can help you measure the impact and effectiveness of your graphics, and find areas to improve or update your graphics. You can collect and analyze feedback by using online tools and platforms that offer survey, review, or analytics features. For example, you can use SurveyMonkey, Trustpilot, or Google Analytics to collect and analyze feedback about your graphics.

6 Update and improve your graphics regularly

The sixth and final step to ensure consistency across all graphics is to update and improve your graphics regularly. Updating and improving your graphics regularly can help you keep your graphics relevant, fresh, and engaging, and adapt to changing trends, preferences, or needs. You can update and improve your graphics regularly by using online tools and platforms that offer editing, optimization, or enhancement features. For example, you can use Photoshop, Pixlr, or Visme to update and improve your graphics regularly.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?