What is the best way to ensure ad tags are set up correctly?

1 Test your ad tags

Before you launch your ad campaign, you should test your ad tags to make sure they work as expected. Testing your ad tags can help you identify and fix any issues, such as broken links, incorrect sizes, slow loading, or incompatible formats. You can use various tools to test your ad tags, such as Google Publisher Console, Google Tag Assistant, or Ad Inspector. You should test your ad tags on different browsers, devices, and platforms, and check if they comply with the industry standards and the advertiser's specifications.

2 Validate your ad tags

Another way to ensure your ad tags are set up correctly is to validate them against the publisher's and the advertiser's requirements. Validation can help you avoid any discrepancies or errors that can affect your ad reporting and billing. You can use different methods to validate your ad tags, such as comparing the impressions and clicks recorded by your ad server and the advertiser's ad server, using third-party verification services, or performing manual audits. You should validate your ad tags regularly and communicate any issues or changes with your partners.

3 Optimize your ad tags

Once you have tested and validated your ad tags, you can optimize them to improve your ad performance and user experience. Optimization can help you increase your ad revenue, reduce your latency, and enhance your site speed and quality. You can optimize your ad tags by implementing best practices, such as using responsive design, lazy loading, dynamic allocation, header bidding, or asynchronous loading. You should also monitor your ad tags and analyze their metrics, such as fill rate, viewability, click-through rate, or eCPM, and make adjustments as needed.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?