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What are the best user feedback and survey tools for conducting usability testing?

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User Experience Design (UED) is an essential aspect of creating digital products that are not only functional but also enjoyable to use. Conducting usability testing is a critical step in the UED process, as it allows you to gather valuable feedback from users to improve your product. The right tools can make or break this process. In this article, you'll discover some of the best user feedback and survey tools available for usability testing, ensuring that you can effectively capture user insights and translate them into actionable design improvements.

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PIYUSH RAJ SINGH

Product Designer | SaaS Development

1 Online Surveys

Online surveys are a staple in usability testing because they allow you to gather quantitative data from a large user base quickly. Look for tools that offer a variety of question types, such as multiple-choice, Likert scales, and open-ended responses. This will enable you to get both broad trends and specific insights. Additionally, consider survey tools that provide advanced branching logic, which can tailor questions based on previous answers, making the survey experience more relevant for each user.

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Prithiv Kumar

Founder @ Cyanic | Senior UX Product Designer @ Nissan | Offered 1000+ masterclasses in UI/UX| T Shaped UX Designer I Figma expert | Masters in Psychology I Ex - Amazon | #XR #VR #AI #UX
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UserTesting: Live user testing with video feedback and analytics. SurveyMonkey: Customizable surveys with extensive analysis tools. Hotjar: Heatmaps, session recordings, and user feedback polls. Usabilla: In-the-moment feedback and survey tools. Typeform: Interactive, engaging surveys with easy-to-use interface. Lookback: Real-time user feedback and interview recording. Qualtrics: Advanced survey tool with robust analytics and reporting.

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Prithiv Kumar

Founder @ Cyanic | Senior UX Product Designer @ Nissan | Offered 1000+ masterclasses in UI/UX| T Shaped UX Designer I Figma expert | Masters in Psychology I Ex - Amazon | #XR #VR #AI #UX
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UsabilityHub: Offers various tests like preference tests, click tests, and navigation flows for detailed feedback. UserTesting: Provides video recordings of user interactions with your product for deeper insights. SurveyMonkey: Allows customizable surveys to gather specific feedback from users. Hotjar: Offers heatmaps and session recordings to visualize user behavior and preferences. Optimal Workshop: Provides tools for card sorting, tree testing, and first-click testing to optimize usability.

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2 In-App Feedback

In-app feedback tools are invaluable for capturing user thoughts and feelings in the moment. These tools typically allow users to report issues, offer suggestions, or provide praise within the context of your app or website. The immediacy of this feedback is crucial for understanding the user experience as it unfolds, which can be particularly helpful for identifying pain points and areas for improvement that may not be captured in other forms of testing.

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PIYUSH RAJ SINGH

Product Designer | SaaS Development
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For usability testing, top tools include UserTesting for remote testing with real users, Optimal Workshop for various methods like card sorting, UsabilityHub for quick and affordable testing, UserZoom for comprehensive remote testing, and Qualtrics for versatile survey creation. These tools gather valuable insights, aiding in UX refinement for a better user experience.

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3 Usability Sessions

Usability sessions involve observing users as they interact with your product in real-time. Tools that facilitate these sessions often include screen recording, live note-taking, and the ability to mark important moments for later review. This qualitative data is rich with insights, as you can see not just what users do but also hear their thoughts and reactions. Choose tools that simplify the organization and analysis of session recordings to maximize the value of these observations.

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4 Heatmaps & Analytics

Heatmaps and analytics tools provide a visual representation of how users interact with your site. They show where users click, how far they scroll, and what they focus on. This information can reveal user behavior patterns and highlight areas of your website that attract the most attention or may be causing confusion. When selecting these tools, ensure they offer detailed segmentation options so you can drill down into specific user groups or behaviors.

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Vikas Raj Yadav?ˊ?

Product Designer | Jack of All, Master of IxD | Paytm | HDFC | ET Money | Grappus
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I love using Hotjar because it offers a comprehensive suite with heatmaps, session recordings, surveys, and feedback polls. However, it can get pricey with high traffic, and the basic plan doesn't have all the advanced features I sometimes need.

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5 A/B Testing

A/B testing tools are essential for comparing different versions of a page or feature to see which one performs better. By presenting two variants to different user segments, you can gather data on which design leads to more conversions, higher engagement, or better overall user satisfaction. Look for tools that allow you to run tests with minimal disruption to your live environment and provide clear, actionable results.

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Vikas Raj Yadav?ˊ?

Product Designer | Jack of All, Master of IxD | Paytm | HDFC | ET Money | Grappus
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Though not much but I've used VWO once for a User Experience Exercise for AB Testing. Turned out pretty well. Would definitely recommend with Google Optimize.

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6 Feedback Forums

Feedback forums are a space where users can suggest and discuss potential improvements or new features. These platforms are great for engaging with your community and fostering a sense of ownership among users. When choosing a feedback forum tool, ensure it has strong moderation features and the ability to categorize and prioritize suggestions. This will help you keep the conversation productive and focused on the most valuable feedback.

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Stuti Kathuria

Conversion rate optimization (CRO) pro with UX expertise | Designing websites that convert | 100+ conversion-focused websites designed
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The simplest way to get feedback from your shoppers is by adding a sticky feedback CTA on the side of your site. This can take them to a form like type form or to your contact us page. Fast to implement and easy to get feedback.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Ashutosh Rahul Vatsha

UX Lead Manager at Yotta ? CUA?-hfi ? HCI Certified ? B.Des in Product Design
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Apart from all physical/conventional menthods, based on my work experience, here are a few top-rated platforms for conducting usability tests: UserTesting: UserTesting provides video feedback from users, helping you understand their experiences and improve your product. Lookback: Lookback allows you to conduct remote user research with live video sessions, making it easy to observe and interact with users. Userfeel: Userfeel provides multilingual usability testing services, making it easy to test your product with users around the world. Hotjar: Hotjar offers heatmaps, session recordings, and surveys, providing you with a deeper understanding of how users interact with your site.

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What are the best user feedback and survey tools for conducting usability testing?

1

2

3

4

5

6

7

1 Online Surveys

2 In-App Feedback

3 Usability Sessions

4 Heatmaps & Analytics

5 A/B Testing

6 Feedback Forums

7 Here’s what else to consider

User Experience Design

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What are the best user feedback and survey tools for conducting usability testing?

1

2

3

4

5

6

7

1 Online Surveys

2 In-App Feedback

3 Usability Sessions

4 Heatmaps & Analytics

5 A/B Testing

6 Feedback Forums

7 Here’s what else to consider

User Experience Design

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