What are the best types of content to send after an event?

Content after an event sustains engagement, reinforces key messages, and builds relationships by keeping the conversation going and expressing gratitude. It gathers valuable feedback through surveys, promotes future events, and showcases the event's success with photos, videos, and testimonials. Effective post-event content maximizes the event's impact, fosters a sense of community, and supports long-term engagement.

What's crucial here is to really listen during the event about every prospect on what they do, what challenges they face and what keeps them up at nights. Using that valuable information, post event content must be personalised as much possible that addresses the prospect's challenge, talks about how you help and a case study which talks about how your offering helps, best if its about a competitor of your prospect.

Having a post event content strategy is crucial. Events being a content generation hub, gives enough content for a year. Use it wisely to engage your target audience. This should help you in getting a broader brand reach and in ticket sales for your upcoming events. If there are speakers and booths at your events, this gives them the extended visibility they deserver. All of this would slowly get the network effect to kick in and spread your event brand name.

I've found that audiences really appreciate receiving the presentation slides, any handouts, a flyer promoting related future events, and (when possible) a list of other attendees to facilitate networking after the event.

Multiple layers of segmentation is required to have a close look at what's working- 1. Shown interest but went dark 2. Shown interested and registered 3. Shown interest, registered and finally attended 4. Shown interest but did not attend 5. Did not attend because of no interest/relevance 6. Could not attend because of the date/time availability 7. Attended and was engaged 8. Attended but was not engaged 9. Attended, was engaged and looking for something specific.

? Photos and videos with prepared captions and hashtags for posting ? Summary of key takeaways from the event ? Links to feedback forms or online reviews ? Info about your company and instructions on how to schedule a meeting/find out more ? Invite to other events or summaries from other similar events

- Thank you email with photos for attendees to post. This should get some User Generated Action going on. - Put up post event social media posts. - Put up posts about speakers and sessions that got over. - Post about asking for feedback

I've found that a brief document focusing on what was discussed at the event tends to create enough value after an event that attendees are willing to continue speaking with you. Sharing links to everyone's Linkedin profiles is also effective as it allows that conversation to continue well after the event ended thus enhancing your value in the eyes of your prospects

Relevance is the key. Any content to be built, first needs to be relevant. And it also must not be generally relevant, but relevant to the challenge the prospect is currently facing. Content's goal is to establish credibility and provide information.

One key way that excites all attendees is distributing event photos. You can use AI tools like Premagic to do that very effectively. Sending attendee photos helps them associate a positive memory with your event and also gives the right nudges for them to post on social media.

Events are all about experiences so its essential its ensured that the prospects are going back with a positive experience, learning something new and meeting new relevant people they would like to be in touch with.