What are the best tools for tracking content performance metrics in a new market?

1 Define your goals and KPIs

Before you dive into any tool, you need to have a clear idea of what you want to achieve with your content in the new market, and how you'll measure your success. Depending on your objectives, you may want to track different metrics, such as traffic, engagement, conversions, retention, or loyalty. You also need to set realistic and specific key performance indicators (KPIs) that align with your goals and reflect the new market's characteristics. For example, if you want to increase brand awareness in a new market, you may want to track metrics like reach, impressions, social shares, or mentions.

2 Choose the right tools for your needs

When selecting the right tools to track content performance metrics, you need to consider the type and source of data they provide, the features and functionality they offer, as well as their ease of use and support. You should look for tools that can collect and analyze data from various channels and platforms, such as your website, social media, email, or search engines. Additionally, you should use tools that can provide both quantitative and qualitative data. Furthermore, you want to use tools that can help you visualize, compare, segment, and report on your data. Also consider if the tools can integrate with other systems or tools such as your content management system (CMS), customer relationship management (CRM), or marketing automation platform. Lastly, choose tools that are easy to set up, customize, and navigate, as well as provide reliable and timely support in case of any issues or questions.

3 Some examples of tools for tracking content performance metrics

If you're looking for ways to track content performance metrics in a new market, you can get some inspiration from tools like Google Analytics, BuzzSumo, and Hotjar. Each of these tools offers different capabilities; for example, Google Analytics can measure traffic, bounce rate, time on page, conversions, and more. BuzzSumo can help you measure the reach, engagement, and virality of your content, as well as identify trends and keywords. Hotjar can help you collect qualitative data and understand how users interact with your content. However, it's important to do your own research and testing before deciding which tools to use.

4 Use the tools to optimize your content

Tracking content performance metrics is not enough; you need to use the data and insights from the tools to optimize your content for the new market. This means testing, experimenting, and iterating on your content based on the feedback and results you get from the tools. To optimize your content, you may need to adjust your content strategy and plan, improving quality and relevance, and enhancing distribution and promotion. Revising goals, KPIs, topics, formats, or channels may be necessary. You may also need to update your content calendar, budget, or resources to align with your new strategy and plan. Improving clarity, readability, accuracy, or value of your content can be done based on the expectations and needs of the new market. Additionally, tailoring tone, voice, language or style of your content can match the culture and preferences of the new market. Optimizing SEO, keywords, tags or metadata can increase its visibility and ranking in the new market. Leveraging social media, email or other channels can boost its reach and engagement in the new market.

5 Monitor and evaluate your content performance

Finally, you need to monitor and evaluate your content performance in the new market on a regular basis, using the tools you've chosen. This involves measuring and analyzing data and insights, comparing them with your goals and KPIs, and reporting and communicating your findings and achievements to stakeholders and team members. Monitoring and evaluating your content performance can help you track progress and results, identify successes, spot problems or gaps, discover opportunities or trends, learn from experience, and reward yourself or team for hard work. In short, it can ensure that you are meeting objectives in the new market, take corrective actions to improve performance, adapt or innovate content accordingly, and apply knowledge and skills to future projects.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?