What are the best tools and techniques for creating conversational content?

2 Write like you talk

One of the easiest ways to create conversational content is to write like you talk. Imagine you are having a casual conversation with your ideal reader, and write down what you would say to them. Use simple, clear, and direct language, and avoid jargon, acronyms, or complex terms. Use contractions, slang, and colloquialisms, but don't overdo it. Use short sentences and paragraphs, and vary your sentence structure and length. Use questions, exclamations, and anecdotes to add interest and emotion.

3 Use the active voice

The active voice is when the subject of the sentence performs the action, while the passive voice is when the subject is acted upon by the verb. For example, "She wrote the blog post" is active, while "The blog post was written by her" is passive. The active voice is more conversational, because it makes your content more dynamic, clear, and direct. It also helps you avoid using unnecessary words or modifiers that can weaken your message. Use the passive voice only when you want to emphasize the object or the result of the action, or when you don't know or care who performed the action.

4 Use storytelling techniques

Storytelling is a powerful way to create conversational content that captures your audience's attention, emotions, and imagination. Stories can help you illustrate your points, share your experiences, or inspire your readers. To create effective stories, you need to use storytelling techniques, such as setting the scene, creating a conflict, building suspense, showing the resolution, and delivering the moral or the lesson. You can use tools like StoryChief, CoSchedule, or Lumen5 to help you craft and distribute your stories.

5 Use humor and personality

Humor and personality are essential elements of conversational content, because they make your content more fun, relatable, and human. Humor can help you break the ice, lighten the mood, or make a point more memorable. Personality can help you express your voice, tone, and style, and differentiate yourself from your competitors. You can use humor and personality in your content by using jokes, puns, metaphors, irony, sarcasm, or exaggeration. But be careful not to offend, confuse, or alienate your audience. Know your audience, your brand, and your purpose, and use humor and personality sparingly and appropriately.

6 Use feedback and interaction

Feedback and interaction are vital for creating conversational content, because they make your content more interactive, responsive, and engaging. Feedback and interaction can help you understand your audience's needs, preferences, and opinions, and tailor your content accordingly. They can also help you build a relationship with your audience, and encourage them to take action or join the conversation. You can use feedback and interaction in your content by using polls, surveys, quizzes, comments, ratings, reviews, or calls to action. You can use tools like Typeform, SurveyMonkey, or Intercom to create and manage your feedback and interaction channels.