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What are the best tools and resources for organic search?

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Organic search is the process of optimizing your website and content to rank higher on search engines without paying for ads. It can help you attract more relevant and qualified traffic, build trust and authority, and increase conversions and sales. But how do you do it effectively? In this article, we will introduce you to some of the best tools and resources for organic search that can help you with keyword research, technical SEO, content creation, link building, and analytics.

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Zahra Shahabi Zadeh

Senior SEO Specialist | Focused on Technical SEO and Web Semantics ??
Halide Ebcinoglu

Slow Travel & Food Enthusiast | SEO & Growth Leader | Ex-Google & Ex-LinkedIn
Rajeev Lekhwar

Organic Growth Evangelist (SEO) | THSA Certified Sports Nutritionist | Humanitarian

1 Keyword research tools

Keyword research is the basis of organic search and is essential for understanding what your target audience is searching for, how competitive the terms are, and what kind of content needs to be created. Google Keyword Planner is a free tool that provides search volume, competition, and suggested bids for keywords related to the product or service. SEMrush is a paid tool that has more advanced features such as keyword difficulty, keyword gap analysis, and keyword position tracking. Additionally, AnswerThePublic is a free tool that generates questions, prepositions, comparisons, and related terms based on the seed keyword. This can be used to find long-tail keywords and content ideas that address your audience's needs and intents. Moreover, it allows you to spy on your competitors' keywords and strategies.

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Rajeev Lekhwar

Organic Growth Evangelist (SEO) | THSA Certified Sports Nutritionist | Humanitarian
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Some of the tools that are favs of SEOs are: 1. Semrush 2. Ahrefs 3. Majestic 4. Google Search Console 5. Google Analytics 6. Screaming Frog 7. Looker Studio

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Halide Ebcinoglu

Slow Travel & Food Enthusiast | SEO & Growth Leader | Ex-Google & Ex-LinkedIn
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Also try out the keywordtool.io tool ??You can analyze not only by Google searches but also Youtube, Pinterest or Amazon and others…

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Eloisa Misturini

?? SEO Specialist | Digital Strategy
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For keyword research, the tools I have used for years are SEMrush and Ahrefs. Both provide a list of keywords that can be incorporated into a content strategy. But I want to go further: Google Search Console is also a great tool to see the keywords that the website is already ranking for, try to optimize keywords that are ranked between the 4th and 10th position. They are "easier" to achieve the first rankings.

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Sumaartha P Pahwa

Seasoned SEO Expert with Proven Track Record of Lead Generation, Link Building and eCommerce Sales | Worked with Digital Marketing Agency, Startup, Insurance, Local Businesses, eCommerce etc
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The Top Keywords’ research tools and extensions which I have used is as follows: 1. Google Keyword Planner 2. Keywords Everywhere (Chrome Extension) 3. UberSuggest 4. SEMRUSH 5. Ahrefs 6. LSI tools 7. Answerthepublic.com

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2 Technical SEO tools

Technical SEO is the process of improving your website's performance, speed, security, and crawlability for search engines. It can help you fix any issues that might affect your ranking or user experience. Google Search Console is a free tool that provides insights on how your website is performing on Google, such as impressions, clicks, rankings, and errors. Additionally, Screaming Frog is a paid tool that crawls your website and analyzes various aspects. It can be used to identify and fix any technical issues or optimize your on-page SEO. GTmetrix is a free tool that measures your website's speed and performance, such as loading time, page size, and requests. This can help you find and fix any factors that might slow down your website or affect the user experience.

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Zahra Shahabi Zadeh

Senior SEO Specialist | Focused on Technical SEO and Web Semantics ??
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To examine important and impactful factors in the technical SEO realm, numerous tools are available. However, I don't believe we have a more comprehensive tool than Screaming Frog. This tool provides excellent data for both beginners and intermediate users, whether from our own site or from competitors. By leveraging this data, we can address some crucial and fundamental issues in the technical aspect and enhance our SEO strategy.

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Halide Ebcinoglu

Slow Travel & Food Enthusiast | SEO & Growth Leader | Ex-Google & Ex-LinkedIn
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Technical Seo can be so broad and needs to be devided into crawling and all-suite. The best crawl tools in the industry are: deepcrawl, oncrawl, screaming grog

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Sumaartha P Pahwa

Seasoned SEO Expert with Proven Track Record of Lead Generation, Link Building and eCommerce Sales | Worked with Digital Marketing Agency, Startup, Insurance, Local Businesses, eCommerce etc
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For Technical SEO, I would recommend following tools 1. Pagespeed insights 2. WebpageTest 3. Screaming Frog 4. Search Console 5. Bing Webmasters 6. View Rendered Source (Chrome Extension) 7. SEO Site Tools (Chrome Extension) 8. GA Debug (Chrome Extension) 9. Detailed SEO (Chrome Extension) 10. Broken Link Checker (Chrome Extension) 11. Web Developer (Chrome Extension) 12. Ahrefs 13. SEMRUSH 14. Rank Math SEO (WP PLUG-IN) 15. ALL IN ONE SEO (WP plug-in)

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3 Content creation tools

Content creation is the process of creating and publishing valuable and relevant content for your audience and keywords. It helps you attract visitors, demonstrate your expertise, increase conversions, and boost sales. Some of the best content creation tools are BuzzSumo, a paid tool that shows you the most popular and shared content for any topic, keyword, or domain; Grammarly, a free tool that checks your spelling, grammar, punctuation, and tone; and Canva, a free tool that helps you create visuals such as images, infographics, videos, and logos to enhance your content's appeal.

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Sumaartha P Pahwa

Seasoned SEO Expert with Proven Track Record of Lead Generation, Link Building and eCommerce Sales | Worked with Digital Marketing Agency, Startup, Insurance, Local Businesses, eCommerce etc
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There are many content creation tools which can be utilised by bloggers and website owners or social media marketers. A few of my most used tools are as follows:- 1. ChatGpt (with AIPRM) 2. Poe.com 3. Grammarly 4. Wordtune 5. Quillbot 6. AI Content Detector, copyleaks 7. Copyscape (plagiarism checker) 8. Answerthepublic 9. Quora and Reddit for finding most common questions of your industry 10. BuzzSumo 11. Google Trends

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4 Link building tools

Link building is the process of acquiring links from other websites to your website, which can help you boost domain authority, referral traffic, and ranking. Ahrefs is a paid tool that allows you to analyze any website's backlink profile, such as the number, quality, and source of links. Hunter is another paid tool that helps you find and verify email addresses of anyone on the web. Mailshake is yet another paid tool that helps you automate and personalize your email outreach campaigns to send and track link building emails, follow up with prospects, and measure results.

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Sumaartha P Pahwa

Seasoned SEO Expert with Proven Track Record of Lead Generation, Link Building and eCommerce Sales | Worked with Digital Marketing Agency, Startup, Insurance, Local Businesses, eCommerce etc
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1. Broken Links Checker (Chrome Extension) 2. HARO 3. Prowly 4. Qwoted 5. Terkel 6. Source bottle 7. Justreachout 8. Profnet 9. Knowem.com

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5 Analytics tools

Analytics is the process of measuring and evaluating your organic search performance, such as traffic, conversions, and revenue. It helps you understand what works and what doesn't, and optimize your strategy accordingly. Google Analytics is a free tool that shows you how your website visitors behave, such as where they come from, what they do, and how long they stay. You can use it to track your organic search goals, segments, and events. Moz Pro is a paid tool that shows you how your website ranks for your target keywords, how your competitors rank, and how your visibility changes over time. You can use it to monitor your organic search ranking, opportunities, and issues. Hotjar is another paid tool that shows you how your website visitors interact with your content, such as where they click, scroll, and drop off. It can be used to improve user experience, conversion rate, and feedback.

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Sumaartha P Pahwa

Seasoned SEO Expert with Proven Track Record of Lead Generation, Link Building and eCommerce Sales | Worked with Digital Marketing Agency, Startup, Insurance, Local Businesses, eCommerce etc
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I do recommend following ANALYTICS tool which are most common and used SAAS 1. GA4 2. Microsoft Clarity 3. Google Tag Manager 4. Google UTM builder 5. Facebook Pixel 6. LinkedIn Pixel 7. AdWords You can learn more about above tools and their benefits to setup tracking and tracing of your visitors.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the best tools and resources for organic search?

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1 Keyword research tools

2 Technical SEO tools

3 Content creation tools

4 Link building tools

5 Analytics tools

6 Here’s what else to consider

Search Engine Optimization

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