Recycling content is a smart way to save time, reach new audiences, and boost your SEO. But how do you do it effectively and efficiently? In this article, we'll show you some of the best tools and platforms for repurposing and recycling your content across different formats and channels.
Recycling content involves reusing existing content in different formats, such as transforming a blog post into a video, a podcast into an infographic, or a webinar into a slide deck. This practice can help you maximize the return on investment of your content by getting more value from each piece you create. It can also expand your reach by appealing to different preferences and platforms of your audience. Additionally, recycling content can reinforce your message by repeating it in various contexts and formats; and it can also improve your SEO by creating more backlinks, keywords, and authority for your topic.
Recycling content requires more than just copying and pasting from one place to another. You must tailor your content to the particular format, channel, and audience you are targeting. To do this, start by auditing your existing content and pinpointing the best-performing and evergreen pieces that you can recycle. Then analyze your audience to determine their content consumption habits, preferences, and needs. Select the right formats and channels for recycling your content, such as video, audio, social media, and email. Repurpose your content by adjusting the tone, style, length, and structure to fit the new format and channel. Also optimize your recycled content for SEO by adding keywords, meta tags, captions, etc. Finally promote your recycled content to both existing and new followers, subscribers, and customers.
There are many tools and platforms that can help you recycle your content more easily and effectively. Lumen5, for instance, enables you to turn blog posts into engaging videos in minutes, with a library of templates, music, images, and fonts, or the ability to upload your own. Canva is another great tool for creating stunning graphics and infographics for social media, websites, emails, and more. Anchor is a great tool for recording, editing, and distributing podcasts with ease. Finally, Medium allows you to republish blog posts to reach a wider and more engaged audience. You can join publications, topics, and communities that match your niche and interests too.
Recycling content can be an effective content marketing strategy, but there are some best practices to keep in mind. Avoid recycling content that is outdated, irrelevant, or low-quality. Additionally, don't recycle content too often or without adding value or context. Make sure you tailor the content to the new format, channel, and audience and provide additional information or perspectives. Lastly, track and measure the performance of your recycled content using analytics tools to monitor views, clicks, shares, comments, conversions, etc.
Recycling content can bring you many benefits for your content marketing and business, such as saving time and resources, increasing visibility and authority, improving engagement and loyalty, and generating more leads and sales. This strategy isn't lazy or boring; it's a smart and creative way to leverage your existing content and make it work harder for you. With the right tools, platforms, practices, and measurements, you can recycle your content like a pro and boost your content marketing results.