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What are the best tools and methods for stakeholder analysis and mapping in advocacy campaigns?

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Stakeholder analysis and mapping are essential steps for any advocacy campaign, whether you are trying to influence policy, raise awareness, or mobilize support. They help you identify who has an interest or influence on your issue, what their positions and motivations are, and how you can engage or persuade them. In this article, we will explore some of the best tools and methods for stakeholder analysis and mapping, and how they can help you design and implement effective advocacy strategies.

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Nikki Hill

Public Affairs Expert. Women in Business Leader.
Erin Vobornik

Adult Education Advocate & Leader
Raunaq Bali

Associate at Wadhwa Law Chambers | White Collar Crimes and Dispute Resolution

1 Why stakeholder analysis and mapping?

Stakeholder analysis and mapping can help you gain a deeper understanding of your context and target audiences for your advocacy campaign. It can answer questions such as who the primary and secondary stakeholders are, their levels of power, interest, legitimacy, and urgency, as well as their attitudes, beliefs, values, and expectations. It can also help you segment and prioritize your stakeholders, tailor messages and tactics to their needs and preferences, monitor and evaluate changes in the stakeholder landscape, and adapt the campaign accordingly. By answering these questions, you can develop more focused and relevant advocacy plans.

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Raunaq Bali

Associate at Wadhwa Law Chambers | White Collar Crimes and Dispute Resolution
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Based on your stakeholder map and research, develop a plan for how you will engage with each stakeholder. This may include tactics such as meetings, events, social media outreach, and public comment opportunities. As you engage with stakeholders, monitor their responses and adjust your engagement strategy as needed. This will help you build stronger relationships with stakeholders and increase the likelihood of getting the policy approved and implemented.

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2 How to conduct stakeholder analysis?

Stakeholder analysis is the process of collecting and analyzing information about your stakeholders, using various sources and methods. Desk research such as reviewing existing literature, reports, media, and websites can provide insights into your stakeholders' backgrounds, interests, opinions, and activities. Interviews, surveys, focus groups, and observation can also be used to measure their level of awareness, knowledge, support, or satisfaction on the issue. The methods you choose depend on your objectives, resources, and access. Combining multiple methods can help triangulate your data for increased validity and reliability.

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3 How to create stakeholder maps?

Stakeholder mapping is the process of visualizing and organizing your stakeholders, using various tools and formats such as matrices, charts, and profiles. Matrices help to identify the most important or influential stakeholders, while charts can help to understand the dynamics or interactions among them. Profiles can be used to personalize and segment your stakeholders. The tools you choose depend on your purpose, audience, and style; a combination of tools may be necessary to present different aspects or layers of your stakeholder landscape.

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Nikki Hill

Public Affairs Expert. Women in Business Leader.
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The format you choose for stakeholder mapping should allow for a continual and shared process. Using shareable platforms where multiple users can keep maps up to date and track interactions keeps strategies fresh with updated information to evaluate success as the campaign progresses.

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4 How to use stakeholder analysis and mapping for advocacy?

Stakeholder analysis and mapping can help you design and implement effective advocacy strategies. With this analysis, you can define outcomes and indicators based on stakeholders' needs, interests, and capacities. You can also craft core messages and narratives based on stakeholders' attitudes, beliefs, values, and expectations. Furthermore, you can choose communication channels and platforms based on media habits and preferences. Additionally, you can select advocacy tactics and activities based on stakeholders' power, influence, and support. Lastly, you can identify and engage potential partners and allies based on relationships and networks. Utilizing stakeholder analysis for advocacy allows you to increase your relevance, credibility, and influence while achieving your goals more efficiently and effectively.

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Erin Vobornik

Adult Education Advocate & Leader
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Prior to speaking with stakeholders about supporting a cause, I research their priorities so I can adapt the message to highlight a mutually beneficial solution. My advocacy strategy changes depending on the goal and the person I am speaking/writing to.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the best tools and methods for stakeholder analysis and mapping in advocacy campaigns?

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1 Why stakeholder analysis and mapping?

2 How to conduct stakeholder analysis?

3 How to create stakeholder maps?

4 How to use stakeholder analysis and mapping for advocacy?

5 Here’s what else to consider

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