What are the best tools for effective event evaluation and feedback?

1 Survey tools

One of the most common and useful tools for event evaluation and feedback is a survey tool. A survey tool allows you to create and distribute online or offline surveys to your attendees, speakers, sponsors, or staff. You can ask them questions about their satisfaction, expectations, learning outcomes, or suggestions for improvement. You can also use a survey tool to segment your audience and customize your questions based on their profiles, interests, or behaviors. Some of the popular survey tools are SurveyMonkey, Eventbrite, Typeform, and Google Forms.

2 Analytics tools

Another important tool for event evaluation and feedback is an analytics tool. An analytics tool helps you track and measure the performance of your event website, registration, marketing, and engagement. You can use an analytics tool to monitor your traffic, conversions, bounce rate, retention, referrals, or social media activity. You can also use an analytics tool to identify your key performance indicators (KPIs), set your benchmarks, and compare your results with your goals. Some of the popular analytics tools are Google Analytics, Facebook Pixel, HubSpot, and Mixpanel.

3 Feedback tools

A third tool for event evaluation and feedback is a feedback tool. A feedback tool enables you to collect and manage real-time or post-event feedback from your attendees, speakers, sponsors, or staff. You can use a feedback tool to gather ratings, reviews, comments, or testimonials. You can also use a feedback tool to respond to feedback, resolve issues, or reward loyal customers. Some of the popular feedback tools are Trustpilot, Feefo, Yotpo, and Podium.

4 Data visualization tools

A fourth tool for event evaluation and feedback is a data visualization tool. A data visualization tool helps you present and communicate your data in a clear and compelling way. You can use a data visualization tool to create charts, graphs, dashboards, or reports. You can also use a data visualization tool to explore, analyze, or share your data with your stakeholders, partners, or sponsors. Some of the popular data visualization tools are Tableau, Power BI, Data Studio, and Infogram.

5 Event management tools

A fifth tool for event evaluation and feedback is an event management tool. An event management tool helps you plan, organize, and execute your live events from start to finish. You can use an event management tool to manage your budget, venue, speakers, agenda, tickets, check-in, or networking. You can also use an event management tool to integrate with other tools for event evaluation and feedback, such as survey tools, analytics tools, feedback tools, or data visualization tools. Some of the popular event management tools are Eventbrite, Cvent, Bizzabo, and Whova.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?