What are the best tools for creating shareable web content?

1 Ideation tools

Before you start writing, you need to have a clear idea of what kind of content your audience wants and needs. Ideation tools can help you generate topics, headlines, and keywords that are relevant, trending, and appealing. Some examples of ideation tools are AnswerThePublic, which shows you the most common questions people ask about your niche; BuzzSumo, which analyzes the most popular and shared content across different platforms; and Portent's Content Idea Generator, which gives you catchy and humorous suggestions based on your keyword.

2 Creation tools

Once you have your idea, you need to turn it into a captivating and informative piece of content. Creation tools can help you with different aspects of the writing process, such as grammar, readability, formatting, and style. Some examples of creation tools are Grammarly, which checks and improves your spelling, punctuation, and tone; Hemingway, which highlights and simplifies complex and passive sentences; and CoSchedule's Headline Analyzer, which scores and optimizes your headlines for SEO and social media.

3 Visual tools

Adding visual elements to your web content can make it more attractive, engaging, and memorable. Visual tools can help you create and edit images, videos, infographics, and other graphics that complement and enhance your message. Some examples of visual tools are Canva, which offers a variety of templates and features to design stunning visuals; Lumen5, which turns your blog posts into videos with music and text; and Piktochart, which helps you create professional and interactive infographics.

4 Optimization tools

Optimizing your web content for search engines and social media can increase your chances of reaching and attracting more people. Optimization tools can help you with different aspects of SEO and SMO, such as keywords, meta tags, links, and analytics. Some examples of optimization tools are Yoast SEO, which guides you through the best practices of on-page SEO; Buffer, which allows you to schedule and manage your social media posts; and Google Analytics, which tracks and measures your web traffic and performance.

5 Feedback tools

Getting feedback on your web content can help you improve your quality, relevance, and impact. Feedback tools can help you collect and analyze the opinions and preferences of your audience, peers, and experts. Some examples of feedback tools are SurveyMonkey, which lets you create and distribute online surveys; Peergrade, which enables you to exchange and review feedback with other writers; and ProWritingAid, which provides you with comprehensive reports and suggestions on your writing.

6 Learning tools

Learning new skills and techniques can help you create better and more shareable web content. Learning tools can help you access and benefit from various sources of knowledge, inspiration, and guidance. Some examples of learning tools are Coursera, which offers online courses and certifications on various topics related to web content creation; Medium, which showcases and curates high-quality content from different writers and publications; and Skillshare, which connects you with experts and peers who can teach you new skills and tips.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?