What are the best tips for writing a cold or speculative cover letter?

1 Research the employer

Before you write a cold or speculative cover letter, you need to do some research on the employer you are targeting. Find out their mission, vision, values, goals, challenges, and needs. Identify the department, team, or role that you are interested in and how you can contribute to it. Look for any connections or referrals you might have within the organization or industry. Use online sources, social media, industry publications, and networking events to gather information and insights.

2 Customize your letter

A cold or speculative cover letter is not a generic or mass-produced letter that you can send to multiple employers. It is a personalized and tailored letter that shows that you have done your homework and that you understand the employer's situation and needs. Use the employer's name, address, and salutation. Mention how you learned about them and why you are interested in working for them. Highlight your relevant skills, achievements, and fit for the role or the organization. Avoid using clichés, jargon, or vague statements.

3 Show your enthusiasm

A cold or speculative cover letter is also a chance to show your enthusiasm and passion for the employer and the industry. Use a positive and confident tone and language. Express your admiration for the employer's work, values, or impact. Demonstrate your knowledge of the industry trends, challenges, or opportunities. Explain what motivates you to pursue a career in this field and how you can add value to the employer's goals and mission. Avoid sounding desperate, arrogant, or presumptuous.

4 Include a call to action

A cold or speculative cover letter is not a passive or one-way communication. It is a proactive and interactive letter that invites the employer to take the next step with you. Include a clear and specific call to action at the end of your letter. Ask for an informational interview, a referral, a meeting, or a phone call. Explain why you want to talk to them and what you hope to learn from them. Provide your contact details and availability. Thank them for their time and consideration and express your interest in hearing from them.