What are the best times to send marketing emails for maximum impact?

Of course, there are standard times that generally perform well. However, you need to consider your audience and when they will be most receptive to your message. You may find that non-traditional times work best for your target. For example, event ticket buyers convert well at times closer to the weekend or a payday, when they are making their entertainment plans and have a little extra $$. Midday Friday and Saturday morning emails have good open and conversion rates. I attribute this to a shift in focus from work/school to weekend entertainment. Start by testing out a variety of send times to get to know your audience and their engagement behavior, then you can customize your send schedule based on the results.

For maximum impact, Do it on weekdays and best time would be between 9:00 AM and noon Eastern Standard Time (EST) is a sweet spot for many audiences.

It all depends on the segments you are targeting and the location your audience is in. But before even moving to this, one needs to make sure it's landing in the inbox, if it is, try morning to afternoon timing (Keep daylight saving in mind as well). You can avoid sending marketing emails for both B2B and B2C in the evening. The exact best-performing timing can be found by creating segments of active audiences and testing different send times with multiple campaigns.

Impactful B2B campaign: Write for a smart, curious audience, address what's new and why it matters and are most impactfully sent before work begins to help your audience stay ahead around 8:00 am, during lunch, and after the market closes at 4:30 pm. All campaigns, need to be localized and time zone adjusted if you're marketing to a global audience.

If you don't have more than 1 million subscribers, do not waste your time trying to test the best time. Instead, think about your content, your audience, and their needs. This will yield much more results than playing with time slots.

The best time depends largely on industry you are operating into and your target audience. From a B2B perspective, first half of the day between Tuesday to Thursday are usually considered good. Mondays are back to work days and there can be important things to catch up for everyone and your emails can go unnoticed. I have also seen companies experimenting with their usual timings by sending off emails during weekends. It might be to induce a fear of receiving an email on a weekend and trying to register the brand name in the target audience. Additionally, i am keeping eyes on Generative AI tools that can help in determining the right time to send emails (seriousness and pun both intended).

Depending on your audience's habits and time zone, there may be a range of optimal times. Generally speaking, the middle of the morning, from 9 to 11 a.m., or the early afternoon, from 1 to 3 p.m., are suitable times to take into account.

There is no such thing as an ideal day/time in general. What you should use is individual timed messaging. This will send out an email to a specific receiver at the day/time they will open and engage on average.

For maximum impact, consider sending marketing emails: Weekdays: Tuesday to Thursday. Morning: 8-10 am. Afternoon: 1-3 pm. Evening: 6-8 pm. Weekend Mornings: Saturday or Sunday.

Generally, mornings, particularly between 8:00 AM and 10:00 AM, are prime for reaching professionals as they kickstart their day and check their inboxes. Lunchtime, around 12:00 PM to 2:00 PM, presents another opportunity as people browse emails during breaks. After work, from 4:00 PM to 6:00 PM, is another viable window as individuals wrap up their tasks. Evenings and weekends can also be considered, especially for audiences who engage with emails during their leisure time. However, the most effective strategy involves data-driven analysis, scrutinising past campaign performance to pinpoint when your audience is most responsive.

I think stabilising a send time for email will be contra productive as it will depend on the type of content or whether the campaign or promotion is time bound. Nowadays, most ESP have the functionality of determining best sending day and time at a customer level using ML. The catch 22 is that for this to work your subscriber base must be large and highly engaged. If this is not the case for you I’ll suggest running multiple A/B test to determine the most impactful time for your brand

Mornings tend to have higher open rates, especially between 8-10am. 8am and 10am emails have some of the highest open rates. Tuesdays through Thursdays are the best days to send emails, with Tuesday having the highest engagement. Mondays and weekends tend to have lower open rates. Lunchtime (12-1pm) and early afternoon (1-3pm) are also good times, as people often check emails during breaks.

Effectivement, il faut adapter vos envois en fonction des interlocuteurs, de votre cible. Par exemple, si vous ciblez des dirigeants d’entreprise. Il faudra les contacter t?t le matin ou après 18h. Vous augmenterez vos chances d’engagement. Les outils d’analyse en vente sur le marché, vous fourniront aussi des insights précieux pour affiner constamment votre stratégie et maximiser l’efficacité de vos campagnes.

The best times to send marketing emails for maximum impact can vary depending on your target audience and their habits. However, research has provided some general guidelines: 1. Best Days: Tuesday, Thursday, and Wednesday are generally considered the best days to send marketing emails. 2. Best Times: The top-performing times are 10 a.m., 9 a.m., and 8 a.m., with additional effective slots at 1 p.m. and 3 p.m. For B2B emails, engagement is highest between 9 AM to 12 PM and 12 PM to 3 PM2. For B2C emails, consider sending them when you know your audience tends to take their lunch breaks, as they may be more likely to check their emails at this time. Optimize send times; test for best engagement. ??

Monitor benchmarks and trends in the industry. Certain industries or target audiences might react more favorably to particular email interactions at certain days or times.

To prevent overloading your audience, balance the frequency of your communications. While receiving too few emails may cause disengagement, sending too many might cause unsubscribes.

Es perfecto lo que se explica acá y pasa en forma constante. Yo lo vivi trabajando para una empresa que se media la cantidad de mail enviados mensualmente..increíble..

Vous avez tout à fait raison. La gestion de la fréquence et du timing des e-mails est cruciale pour maintenir l'engagement sans être per?u comme intrusif. Pour éviter les désabonnements ou le marquage en tant que spam, il est important d'analyser les préférences de votre audience et d'adapter votre stratégie en conséquence. Il existe sur le marché des outils d'analyse pour déterminer les moments où vos e-mails sont les plus ouverts et lus, et testez différentes fréquences pour trouver le rythme idéal. En équilibrant la régularité et la pertinence de vos communications, vous maximiserez l'impact de vos campagnes tout en conservant une relation positive avec vos destinataires.

A/B testing cover plenty of fields : classic ones (send time, email object, CTA) and other (days, colours in order to improve the accessibility, tune of voice, etc.). It's like a game, to better understand your target audiance.

A/B testing various send times and days might yield insightful information about what appeals to your target audience the most. Continue to evaluate and improve your strategy in light of these tests.

Es muy importante en mi forma de verlo. Sino se pierde la importancia y seriedad. Cuando empiezan a llegar mail o pedir una respuesta de un contexto y no se tiene respuesta ..los mail empiezan a pasar de largo.

Remember, the best timing largely depends on your business, target personas, and the geographical locations you are targeting. For B2B email marketing, aim to send emails to office employees mid-week between 8 am and 12 pm to ensure your message appears at the top of their inboxes. Another optimal time is around 1-2 pm when people might be taking a break and are more likely to check their emails. Entrepreneurs & executives tend to open emails more frequently, making the specific day less critical. However, Saturdays at 10 am show higher open and click rates for this group. It's crucial to segment your B2B audience further by job function or seniority to tailor your email timing to different behaviors and working styles.

Utilise AI to optimise your send times based on the individual. In some experiments that has seen an increase of 3% open rate. We must remember also the first step to email optimisation isn't always send time, it's relevance.

When you send emails globally ensure to send them on recipient timezone so noone receives them in the middle of the night. Make sure you test for different segments is some days / times perform better (especially for B2C)

Look at your past email performance. When do your Customers read and click through,? Test sending at the times they are likely to interact.

I learned a few things from experience that I would like to contribute. It is better to ask for the recipient's permission before sending a detailed marketing email. If you need to contact multiple people related to your first contact, it's better to mention the reference in the email. It's a good practice to inform the recipient via other channels—such as social media, instant messaging, or phone—to check their email. Everyone has different priorities, so avoid following up immediately or frequently. Instead of follow-up emails, a quick phone conversation or an online/in-person meeting is a better way to get feedback. A human interaction, such as verbal or online meetings, plays a more significant role in decision-making.