You want your blog posts to rank high on Google and attract more readers, right? But how do you craft catchy and clear subheads that boost your SEO and keep your audience engaged? In this article, you'll learn some of the best subhead formulas for creating compelling and optimized content.
Subheads are not just decorative elements that break up your text. They are also crucial for SEO, as they help Google understand the structure and relevance of your content. Subheads act as signposts that guide both search engines and readers through your main points, keywords, and benefits. They also improve the readability and scannability of your posts, making them more user-friendly and appealing.
There is no one-size-fits-all formula for writing subheads, but there are some general principles that you should follow. First, make sure your subheads are consistent with your headline and main idea. They should support and expand on your main message, not confuse or contradict it. Second, make your subheads specific and informative. They should tell your readers what they will learn or gain from each section, not just tease or intrigue them. Third, make your subheads benefit-oriented and action-driven. They should highlight the value and outcome of your content, not just the features or details. And they should encourage your readers to take action, not just passively consume information.
Writing effective subheads can be a challenge, but you can use proven copywriting techniques to capture attention, curiosity, and emotion. For example, you can use formulas such as "How to + [Desired Result] + [Time Frame]", "[Number] + [Adjective] + [Noun] + [Promise]", "The Truth About + [Topic] + [Surprising Twist]", "What + [Authority Figure] + Can Teach You About + [Topic]" and "The Ultimate Guide to + [Topic] + [Benefit]" to craft subheads that work. With these tools, you can create subheads that will boost your SEO ranking in 30 days, or teach you the ultimate guide to subheads that increase traffic and conversions.
To make your subheads even more effective, there are some tips and best practices to keep in mind. Incorporate keywords and phrases that match your target audience's search intent and language, as well as transition words and phrases to create a logical flow. Additionally, use parallel structure and formatting to make your subheads consistent and easy to scan, while following punctuation and capitalization rules that follow your style guide and brand voice. To add interest, try using different types and lengths of subheads.
If you need assistance or inspiration for writing subheads, there are several tools and resources available online. CoSchedule Headline Analyzer is a great option, as it scores your headline or subhead based on its word balance, length, sentiment, and keywords. Additionally, Portent Content Idea Generator can generate headlines or subheads based on your keyword or topic. HubSpot Blog Ideas Generator is another useful resource, as it provides up to 250 headlines or subheads that can be filtered by category and format. Smart Blogger Headline Hacks is a free ebook that contains 52 headline formulas to use or modify for your own content.
I rely on a few tried-and-true subhead formulas for our mobile app development content. First, "How to..." and "Why..." are great for addressing user queries and driving organic traffic. Also, "X Ways to..." and "X Tips for..." work wonders by promising valuable insights. Lastly, I throw in some "The Ultimate Guide to..." or "Everything You Need to Know About..." for comprehensive content. So, it's a mix of addressing queries, promising value, and showcasing expertise