What are the best strategies to identify and research your target sponsors?

Before the sponsor hunt begins, let's dive deep into the event's soul. Define its purpose and theme; let it guide you. Understanding attendees—their quirks, preferences, and pain points. It's like creating a tailored suit; sponsors love that perfect fit. Consider the perks of attending the event. What's the value proposition for sponsors? Craft your pitch by aligning with their interests and objectives. Seting the success metrics. How will you measure the impact? Be it engagement, leads, or brand visibility, having clear indicators turns the spotlight on your achievements.

From my experience, the best way to identify and research target sponsors starts with understanding your event’s value. First, think about who your audience is and what companies want to reach them. Look at past events or competitors to see who’s sponsoring them—that’s a good starting point. Then, research those brands—learn about their goals, recent sponsorships, and marketing strategies. Tailor your pitch by highlighting how partnering with your event helps them achieve their objectives. Finally, build relationships early on—engage with potential sponsors through social media or industry events before making your ask. It’s all about showing alignment and mutual benefit.

Esta es la fase más delicada. Un patrocinio es algo más que dinero, un apoyo mutuo y un beneficio común en la consecución de objetivos vinculado al desarrollo del evento. Un análisis del impacto en medios especializados, redes sociales y del beneficio conseguido por la marca patrocinadora, ayudará a consolidar esa relación empresarial.

1. Create an idea with audience profiling 2. prepare an outline, event flow 3. expenses sheet 4. marketing plan 5. sponsorship deliverables And reach to us.

Now that we're armed with our event goals and audience insights, let's curate the dream team of sponsors. Tap into your network—the magic often happens in your existing connections. Don't hesitate to peek into your competitors' realms; their sponsors might be your perfect match. Industry associations and publications are treasure troves. Check out online directories and databases; they're like secret maps leading to sponsorship gold. And here's a gem—social media and forums are buzzing with potential sponsors. I've found that blending traditional and digital avenues creates a robust list. It's not just about quantity; it's about finding sponsors who resonate with your event's vibe. Time to craft that A-list of sponsors!

Narrow your event into 5 clear simple words. Close your eyes, and think of what brands/sponsors come to mind when you think of those words. Make it easy and make it make sense. The sponsors should be able to easily understand why you chose to ask them with just one word!

Identifier des sponsors en lien avec votre objectif et votre cause. Exemple si vous soutenez une cause liée à la maladie des enfants, ciblez des sponsors qui travaillent dans le milieu des enfants (vente des jouets des enfants, vêtements, affaires scolaires,...)

Checking the most recent sponsors of other events and companies that are actively pushing their goods or services is something I found to be quite beneficial. Those are very promising leads.

En esta misma línea, una estrategia adicional altamente efectiva consiste en estudiar eventos similares que se han celebrado anteriormente en el mismo territorio para discernir posibles patrocinadores. Analizar quiénes respaldan eventos de nuestra misma índole puede desvelar oportunidades sumamente valiosas. Incluso, explorar empresas competidoras en busca de patrocinadores puede proporcionar perspicacias significativas. Esto, amplía nuestras opciones, permitiéndonos descubrir potenciales socios que comparten afinidades tanto con nuestro público como con nuestros objetivos.

The way you approach your prospects has to be more value-based than just a laundry list of sponsorship opportunities. Throw away your current sponsorship brochure. and start having conversations with your sponsors on what their goals are with your audience, and how that will fit with their LONG term marketing plan. You want sponsorship relationships that last across not only one event year after year, but through different touch points with your audience, and the audience that makes sense to them.

Now that we've got our dream sponsor list, it's time to put on our detective hats! Deep-dive into each prospect—it's like uncovering hidden treasures. Understanding their needs, goals, and challenges is key. Imagine tailoring a pitch that resonates with their deepest aspirations. Start by deciphering their mission, vision, and values—it's the roadmap to alignment. Explore their product lineup and services; it's the language they speak. Know their target market. Peek into their marketing and sponsorship strategy. What's their budget? Uncover their sponsorship history—it's the story of their partnerships. Identify the decision-makers and influencers. Building a connection with them is your backstage pass to sponsorship success.

googling online and offline?to learn more details about your possible sponsor and his suggestions for team communication. will be more helpful in closing the deal than having strong communication abilities.

A well-researched and verified sponsor persona will provide the foundation for individual conversations. I always think it good to understand: 1) How sponsors' job performance is measured 2) What do they do on a daily basis, what functions do they perform 3) What are their pain points & and challenges 4) What drivers motivate their decisions? What inspires them? What are their personal and business goals? 5) Build a list of assets this trusts, from publications and industry influencers so you can impress them with your knowledge.

Além de entender o público daqueles possíveis patrocinadores, é preciso entender como gosta de se relacionar, comunicar, aparecer. Cada empresa tem sua identidade e tom, e eles s?o cruciais para a estratégia geral definida internamente em cada uma. Utilizando o tom certo que a empresa já está acostumada, a chance de ter uma identifica??o mais rápida com o cliente final que já foi identificado, é sempre maior

After diving deep into sponsor research, it's showtime! Your pitch is the spotlight, and it needs to shine. Keep it concise, yet pack a punch. Tailor it to each sponsor—personalization is your secret weapon. Highlight why your event is their perfect match and how it aligns seamlessly with their goals. Emphasize the unique benefits and opportunities they'll gain by coming on board. Paint a vivid picture of sponsorship levels and options, making it a win-win collaboration. But here's the clincher—detail how you'll measure and report results. Sponsors love transparency, and it builds trust. Crafting a killer pitch is an art.

With the way event tech is evolving, you now are able to be very agile on how you can measure sponsorship areas, sponsor content, and the number of connections they can have on an event level, and the impact those connections can have with the sponsor company.

Todo patrocinador é um investidor, e todo investidor quer ver retorno do seu investimento. Sendo assim traga o máximo de dados relevantes para embasar o possível sucesso de investir no seu evento. Ilustrando com fotos e vídeos para direcionar a imagina??o de seu cliente com o resultado que espera ter. Traga sempre pautas de ESG para seu evento, já que cada vez mais o mundo e os clientes est?o preocupados com empresas que elevam estas práticas. As cotas de patrocínio devem ser no final e flexíveis para que o patrocinador consiga ajustar a realidade e necessidade da sua empresa.

Your pitch and proposal should highlight the key benefits of attending and why your event is the best at fulfilling their problem. I don't think it is enough to say we have x attends of this quality. Your proposal should also speak to potential objections and barriers to buying, make it easy to identify how your event is better than the competition and make it easy for those above the person you are speaking to understand why your event is the best.

Tailor your sponsorship pitch and proposal to each prospective sponsor, highlighting the unique benefits and opportunities they stand to gain by partnering with your event. Clearly articulate the value proposition, including brand exposure, audience reach, and engagement opportunities.

After the pitch dance, it's all about the follow-up groove. Start with a heartfelt thank-you note; gratitude sets the stage for partnership. Be persistent, not pushy. Regular, friendly follow-ups keep you on their radar. Address questions and objections with finesse; it's a delicate negotiation ballet. Once you've got that verbal "Yes!" celebrate and swiftly send over the contract and invoice. Dot the i's and cross the t's—confirm details and deliverables. Clarity is key. Closing the deal is a journey, not a sprint.

Always give more than promised for a sponsorship opportunity. Think beyond event start and end dates, and what value you can bring to that sponsor across different channels, as well as what can help them have a deeper relationship with your organization and your audience.

Nem sempre se conseguira fechar um patrocínio ou mesmo um apoio na primeira tentativa, por isso mesmo que n?o haja o investimento, convide os membros da empresa para conhecer seu evento no dia. Além disso envie reports de como tudo aconteceu, mostrando os resultados que aquela empresa poderia ter tido se investisse e deixando uma porta aberta para um relacionamento visando o próximo evento. Caso o negócio seja consluido, certifique-se de que tudo que foi combinado seja entrega da melhor forma possível, reportando a todo tempo sobre tudo que tem sido feito, pedindo autoriza??es e aprova??es ao investidor quando precisar usar sua marca.

After the deal is so much more than a thank you note and invoice. The delivery of your promise to the sponsor can make or break a renewal and its important you give it as much time and effort as you did to get the sale in the first place. Always think beyond the actual deliverables, the little check notes or reminders are always appreciated. Check the deliverables yourself before they go to the client, as there is nothing worse than getting things wrong due to carelessness.

After presenting your pitch and proposal, follow up with each prospect to address any questions or concerns they may have. Be proactive in seeking feedback and clarifying details. Once you've received positive indications of interest, negotiate terms and finalize the sponsorship agreement.