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What are the best sources and methods to identify key opinion leaders in healthcare?

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Key opinion leaders (KOLs) are influential experts who can shape the perceptions and decisions of other healthcare professionals and stakeholders. Identifying and engaging with KOLs is a crucial strategy for healthcare organizations that want to increase their visibility, credibility, and impact in their fields. But how can you find and reach out to the right KOLs for your goals and needs? In this article, we will share some of the best sources and methods to identify key opinion leaders in healthcare.

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Dr. Mohit Changani

DGM Medical Services at Cadila Pharmaceuticals

1 Online platforms and databases

Identifying KOLs can be done easily and conveniently with the help of online platforms and databases. For example, PubMed is a free database of biomedical and life sciences literature where you can search for publications by authors, keywords, journals, and more. With this platform, you can find KOLs who have published extensively on your area of interest and evaluate their impact and relevance based on citation metrics and reviews. Expertise Finder is a paid platform that connects journalists and researchers with experts from various fields. This platform can help you identify KOLs with media exposure, academic credentials, and professional affiliations that fit your criteria. Lastly, KOLgroups is a paid platform that provides comprehensive profiles and analysis of KOLs across different therapeutic areas and regions. With this platform, you can find KOLs with specific expertise, experience, influence, and network in your target market, as well as access their contact details, social media presence, and publications.

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Dr. Mohit Changani

DGM Medical Services at Cadila Pharmaceuticals
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KOL - Key Opinion Leaders are the leaders in the particular specialty. These are the people who's opinion can influence people. Particularly in current times, online databases and platforms can be real handy identifying KOLs. For any related segment/therapy, KOLs shall be the top practitioners in that segment, in the country/region/world. You can go through various data points like publication houses, leading organizations, academic bodies, journals or conferences. You will see the who's who of the specialties there. This search online will help a great deal to create the initial pool of KOLs, which requires refinement though afterwards.

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2 Social media and online communities

Identifying KOLs can be done by monitoring and participating in social media and online communities. Twitter is a popular platform that allows users to share messages, links, images, and videos with their followers. You can use Twitter to find KOLs who have a large following, post regularly on relevant topics, interact with other influencers and stakeholders, and generate high engagement. LinkedIn is a professional social media platform that allows users to showcase their profiles, skills, achievements, and networks. You can use LinkedIn to find KOLs who have a strong online reputation, belong to relevant groups and organizations, share valuable content and insights, and receive endorsements from peers. Medscape is an online community for healthcare professionals that offers news, education, tools, and resources on various medical topics. You can use Medscape to find KOLs who contribute to the content and discussions on the platform, have high ratings and views, answer questions and provide advice, and have verified profiles.

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Dr. Mohit Changani

DGM Medical Services at Cadila Pharmaceuticals
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In current times, doctors do use social media and various networking platforms extensively. These could be another source of identification of KOLs. You can get in touch with some online communities may be on X, facebook, MedScape or some other platforms where opinions are shared by different peoples on a topic. You can screen through the content of the uploaded material which will help you deciding the personality and shortlisting of the list. Also, followers of the particular faculties will you a fair idea about the stature his/her. How the comments have been address can also be another lead to the quest.

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3 Events and conferences

Identifying KOLs can be done by attending and following events and conferences related to your field and objectives. Webinars are a great way to find KOLs who demonstrate their knowledge and expertise, while podcasts are a great way to find KOLs who host or guest on popular and reputable shows. Conferences are also a great way to find KOLs who are featured or recognized as speakers, presenters, or award recipients. These events can help you find KOLs who address current and relevant issues, share their opinions and perspectives, showcase research and innovations, network and collaborate with others, and receive positive feedback and recognition.

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Dr. Mohit Changani

DGM Medical Services at Cadila Pharmaceuticals
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These are the most important source of KoL identification. Leaders in the specialty will be top attractions of event. The agenda scan would be the first important step. Senior faculties you will invariably notice delivering some Key Note Lectures, Oration or late breakers. They will also be chairing or mentoring various scientific sessions. Another utility of these event is to identify the future KOLs. As the next step, attending the conference will help you zeroing down on the list by assessing the depth of talk, lecture delivery, query handling & audience response. Same parameter shall help for identifying the next generation KOLs. All in all, events & conferences will help a great deal if utilized with a proper & prior planning.

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4 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the best sources and methods to identify key opinion leaders in healthcare?

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1 Online platforms and databases

2 Social media and online communities

3 Events and conferences

4 Here’s what else to consider

KOL Development

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