What are the best social media strategies for targeting leisure travel customer segments?

In my experience: Understand your audience. Share high-quality visual content. Maintain consistent branding. Engage with your audience. Promote user-generated content. Use relevant travel hashtags. Collaborate with influencers. Run contests and giveaways. Provide valuable information. Highlight deals and promotions. Showcase customer reviews. Utilize Stories and live streaming. Analyze and optimize. Advertise strategically. Stay updated on travel trends.

Targeting leisure travel customer segments on social media requires a thoughtful and strategic approach to capture the attention of potential travelers. Here are some effective social media strategies for targeting leisure travel customer segments: Visual Content is Key: Use high-quality, visually appealing images and videos that showcase the destination's beauty and unique experiences. Leverage user-generated content (UGC) from travelers who have visited the destination. Storytelling: Craft compelling stories that evoke emotions and connect with the aspirations and desires of your target audience. Use captions and narratives that highlight the experiences and adventures your destination offers.

I love what has been written under #1. I would also mention the importance of Out Of Home marketing, targeting the solo and group travelers while enroute or once they reach their destination. They may have found 3-4 things they plan to do but OOH marketing can capture them while they are in market, nearby, and looking for other things to do.

We serve a lot of solo female travelers and we are always sharing how we can serve them in the most concrete ways -- the opposite of just pretty pictures. Our customers are people of substance and care about fundamentals - how we will deliver a travel product with safety and security - how we will deliver on our promises and follow through - how they will have community and people who care for them when they are abroad - how they will connect to a more carefree version of themselves -

It is important to have a consistent, fresh, social media presence at all times of the year that specifically highlights your target audience patronizing your business. People need to be reminded that your business welcomes families, children (of all ages), or specifically mentions that it might not be the best for people under a certain age. Pictures send a million messages. Video, 10 million.

I agree with "use stunning images, videos, and live streams to showcase the excitement of your destination or service". But where do you use it? Besides consistently across social media, targeted Ads, and in-market OOH platforms should be utilized. Too many businesses go all-in on digital and miss being out in front in their own back yard, and thus miss the local adventure traveler.

Luxury is not longer thread count and fancy bathrooms. That is an expected experience as luxury travelers have all of that at home already. They are looking for - ACCESS - things they cannot arrange on their own. - INSPIRATION - how to live differently, think differently. - CONNECTION - in todays' hyper digital world we create nostalgia, wonder and mystery to connect people.

I'm interested in how we can learn from each other across disciplines, sectors, and generations. The future of building excellent organizations is creating an RD and/or Learning and Development tracks that brings in consultants and strategists to fill in knowledge gaps or current team. I am always asking myself -- WHO do I have to know (I used to ask myself WHAT I had to know then do it all myself).