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What are the best social features to drive monetization in your online game?

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If you are a game developer, you know that creating an engaging and profitable online game is not easy. You need to attract and retain players, offer them compelling content and rewards, and convince them to spend money on your game. One of the most effective ways to do that is to leverage the power of social features. Social features are elements of your game that encourage players to interact with each other, form communities, and share their experiences. In this article, we will explore what are the best social features to drive monetization in your online game, and how to implement them.

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1 Chat and Messaging

One of the most basic and essential social features is chat and messaging. Chat and messaging allow players to communicate with each other, exchange tips and strategies, coordinate actions, and form friendships. Chat and messaging can also be used to promote your game's content and offers, such as events, quests, items, and discounts. You can use different types of chat and messaging, such as global, group, private, voice, and in-game. You should also provide players with tools to customize, filter, and report chat and messaging, to ensure a safe and positive environment.

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Saksham Sharma

Founder @ Project Utopia | Tabla Player | Game Developer
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Offer cosmetic items, character customizations, or special abilities for purchase within the game. Introduce a virtual currency that players can buy with real money and use to unlock premium content or accelerate progress. Offer premium subscriptions or VIP memberships that provide exclusive perks, such as access to special areas, increased rewards, or faster progression. Implement leaderboards and rankings to encourage competition among players. Offer rewards or recognition to top performers, which can incentivize players to spend more to improve their standings. Release limited edition or exclusive items periodically, creating a sense of urgency and scarcity that motivates players to make purchases before they're gone.

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2 Social Media Integration

Another important social feature is social media integration. Social media integration enables players to connect their game accounts with their social media profiles, such as Facebook, Twitter, Instagram, and YouTube. This way, players can share their game achievements, screenshots, videos, and stories with their friends and followers, and invite them to join your game. Social media integration can also help you increase your game's visibility and reach, as well as collect feedback and data from your players. You should make it easy and rewarding for players to link their social media accounts, and provide them with incentives to share your game's content.

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3 Leaderboards and Rankings

A third social feature that can boost your game's monetization is leaderboards and rankings. Leaderboards and rankings display the performance and progress of players in your game, such as their scores, levels, achievements, and stats. Leaderboards and rankings can create a sense of competition and challenge among players, and motivate them to improve their skills and strategies. Leaderboards and rankings can also be used to segment your players into different tiers and groups, and offer them exclusive rewards and benefits. You should design your leaderboards and rankings to be fair, transparent, and dynamic, and update them regularly.

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4 Guilds and Teams

A fourth social feature that can enhance your game's monetization is guilds and teams. Guilds and teams are groups of players that join together to cooperate, compete, and socialize in your game. Guilds and teams can foster a sense of belonging and loyalty among players, and increase their engagement and retention. Guilds and teams can also be used to introduce new content and modes to your game, such as raids, wars, tournaments, and quests. You should provide players with tools to create, manage, and join guilds and teams, and offer them rewards and recognition for their participation and contribution.

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5 Gifting and Trading

A fifth social feature that can increase your game's monetization is gifting and trading. Gifting and trading allow players to exchange items, currency, and services with each other, such as weapons, armor, resources, and boosts. Gifting and trading can create a sense of generosity and reciprocity among players, and encourage them to spend more on your game. Gifting and trading can also be used to create a vibrant and diverse economy in your game, and stimulate demand and supply. You should implement gifting and trading in a way that is secure, fair, and fun, and monitor and regulate them to prevent fraud and abuse.

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6 Social Rewards and Referrals

A sixth and final social feature that can improve your game's monetization is social rewards and referrals. Social rewards and referrals are incentives that you offer to players for inviting and bringing new players to your game, or for engaging with existing players in your game. Social rewards and referrals can help you grow your game's user base and revenue, as well as increase your game's virality and word-of-mouth. Social rewards and referrals can also be used to create a sense of gratitude and appreciation among players, and strengthen their bonds and relationships. You should design your social rewards and referrals to be attractive, relevant, and easy to claim, and track and measure their impact and effectiveness.

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??Mohammad Farmani

User Acquisition, a True Game Lover
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A technique that I really like it personally regarding socializing your game in UA and Growth plans, is Virality campaigns, which can vastly vary from one game to another. A general and very simple way to run these kind of campaigns is to simply cooperate with some influencers and use social media. But! there is another way that I really Love it myself! which is to make your games content suitable for socializing, something that players would like to share with their friends and makes their progress and game experience "Individual", for instance players are able to design their character in the game in their own way and with a gentle push, this will simply lead to a virality campaign for your game and also boost your engagement in the game.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the best social features to drive monetization in your online game?

1

2

3

4

5

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1 Chat and Messaging

2 Social Media Integration

3 Leaderboards and Rankings

4 Guilds and Teams

5 Gifting and Trading

6 Social Rewards and Referrals

7 Here’s what else to consider

Game Development

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What are the best social features to drive monetization in your online game?

1

2

3

4

5

6

7

1 Chat and Messaging

2 Social Media Integration

3 Leaderboards and Rankings

4 Guilds and Teams

5 Gifting and Trading

6 Social Rewards and Referrals

7 Here’s what else to consider

Game Development

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