What are the best resources or examples to learn from for using lean canvas for customer discovery?

In my experience as a non-profit leader adapting lean start-up strategies, like the lean canvas, have been incredibly useful in helping us identify new programs to implement. In the non-profit sector it is especially important to be clear about who you are serving and grounding your work in the needs of your clients.

I found this model helpful when I was setting up my own consultancy. It helped me get clear on my expertise and ideal clients. It was especially helpful for understanding my edge as a coach too. You don't need a complicated business plan and the lean canvas proves it.

Ash Maurya's book "Running Lean" provides a comprehensive introduction to the Lean Canvas, explaining its components and how to use it effectively. Additionally, his blog and workshops offer valuable insights and real-world applications of the Lean Canvas.

I recommend using the Jobs-To-Be-Done (JTBD) framework to identify real customer problems worth solving. JTBD shifts our focus from products to the customers' needs, their 'jobs' that our products or services are 'hired' to complete. By understanding these jobs, we can uncover the underlying issues our customers face, leading to innovative solutions, increased satisfaction, and the potential discovery of untapped markets. Implementing JTBD allows us to see from a customer's perspective and create greater value.

The Lean Startup methodology by Eric Ries outlines the importance of customer discovery and validation. His book "The Lean Startup" and related online courses demonstrate how the Lean Canvas can streamline this process, making it easier to identify and understand customer needs.

All you need is a sheet of A4. I like the idea of using sticky notes but if you prefer something a little slicker why not use a lean canvas template on Canva? That way you can personalise it using your brand colours.

Online tutorials and templates, such as those available on LeanStack, provide step-by-step guidance on creating a Lean Canvas. These resources often include detailed explanations of each section, practical tips, and examples to help you get started.

Steve Blank’s "The Four Steps to the Epiphany" offers practical advice on testing hypotheses and iterating based on customer feedback. His customer development methodology aligns closely with the Lean Canvas approach, providing actionable steps for validation.

I wrote a few cartoon cases about Netflix and its strategy from 2009-2023. The lean canvas can very well be applied to Netflix's victory over Blockbuster. The current strategy to monetize the assets with new pricing models can be better explained with the original Business Model Canvas by Osterwalder/Pigneur.

Websites like LeanStack and various startup blogs often share real-world examples of Lean Canvases from successful startups. Analyzing these examples can provide valuable insights into how different businesses structure and utilize their canvases.

Participating in online courses and workshops focused on Lean Startup principles, such as those offered by Coursera, Udacity, or General Assembly, can enhance your Lean Canvas skills. Engaging with startup communities and seeking feedback from experienced entrepreneurs can also provide practical learning opportunities.

Workshops and Meetups: Attend workshops, webinars, or meetups focused on lean methodologies and customer discovery. These events can provide hands-on experience and opportunities to discuss strategies with other entrepreneurs and experts. Feedback from Mentors: Seek feedback from mentors or advisors who are experienced with lean canvases. Their insights can help you avoid common pitfalls and refine your approach. Online Forums and Communities: Engage with online communities such as Reddit’s r/startups or StartupNation. These forums offer a space to ask questions, share experiences, and learn from others' experiences with lean canvases.