What are the best remarketing practices for users who have interacted with your search advertising campaigns?

??Remarketing is a pivotal strategy, helping re-engage users who've interacted with your search campaigns but didn't convert. Best Practices to Adhere to: ?Tailored Ad Copy: Personalize based on the user's previous interaction. ?Segment Audiences: Group users based on their behaviors for precise targeting. ?Frequency Capping: Limit ad exposure to avoid ad fatigue. ?Dynamic Remarketing: Display products/services users viewed. ?Exploit Analytics: Use insights to refine campaigns. Want to leverage remarketing and boost conversions? Contact me, and together, we'll reimagine your advertising strategies.

Here are three simple tips for figuring out who you want to show your ads to and what you want to achieve: 1.) Know Your Goal: First, be clear about what you want from your ads. Do you want more people to buy your stuff, know about your brand, or finish what they started on your website? 2.) Group Your Audience: Divide the people who visit your website into different groups based on what they do. Some might look at products, some might leave items in their cart, and others might sign up for newsletters. 3.) Use Data: Look at the information you get from tools like Google Analytics. This helps you understand what people are interested in and how they behave on your website.

Use this for your next remarketing campaign ?? 1) Leveraging retargeting with display ads: This approach can yield remarkable results when you retarget across different platforms. For instance, using Facebook to retarget visitors from Google search, and vice versa, can be highly effective. 2) Sending targeted emails with nudging offers: If you have access to your clients' email addresses, consider sending them gentle reminders along with exclusive 5-10% discounts. This gesture significantly enhances the likelihood of conversions.

When looking to remarket it's important to establish your strategy, is it to deliver repeat purchase? Is it to capture lost demand? Or is to to re-engage with those who have searched for the brand. Segment your audiences into these three and make use of custom intent targeting as well as website visitor retargeting. Custom intent targeting is a great way to steal market share from your competitors

Segment your target, personalise ad content, modify bidding techniques, employ dynamic advertising, optimise landing pages, set frequency caps, and continuously review and tweak your strategy to make the most of remarketing for consumers who engaged with your search advertisements. This allows you to stay top-of-mind and increase conversion rates.

When remarketing it's key to understand the control you have as well as the scale the platforms have. Criteo for example has great scale, a global platform, but struggles to provide you with any tactical control over the frequency at which you retarget people. The key is to test over time, you could also look at doing geographical tests to test simultaneously and rule out any seasonality

Add value by diversifying your key messages ? ? Make sure you are not overcommunicating the same message to your users. Selling a product? Retarget your audience to build credibility: - UGC content - PR articles - Feedback about your products Build brand preference and top of mind with: - Your company's story - News - Behind the scenes - Collaborations There is nothing worse than pushing people to buy while they might still be in an awareness stage. Treat your retargeting as you would treat potential clients entering your store.

Don't be creepy, some people don't like seeing "we caught you" - make the remarketing process a simple, effective and personalised approach that makes buying seamless for the user. Show them the product or services they were looking at and perhaps help them by showing other relevant products

-Target your audience with an extra offer, especially if they have visited your website. This creates a nudging effect. - Play between media types, Video vs.Image. This prevents your audience getting saturated with the same ad from you. - Broaden your remarketing audiences by including people who have interacted with your social media posts.

Marketing isn't a one-time effort. It's an ongoing process that requires continuous monitoring of your marketing campaigns and adjustments based on performance. Landing pages play a crucial role in your conversion rates. If you're uncertain about what to include on your landing page, a useful approach is to examine your competitors who are running ads and follow the flow of their landing pages. However, it's important not to entirely replicate their content and design.

Retargeting someone and taking them back to the home page is pointless. Retargeting should be the bridge to take them back to where they left off, or, somewhere better!

A frustration for consumers is to get followed by the same ad or brand for a very long time. Even when they have already bought the product, they get harassed with ads. When conducting remarketing make sure to: * Have a proper strategy in place, when is it the best time to remarket your audience (it is not in every case beneficial to start with remarketing directly after the first visit) * Have a proper exclusion protocol in place * Variate your ads message. Balance between, the product the potential customer watched and similar products, branding ads and matching products ads