What are the best practices for writing content optimized for topic clusters?

1 What is a topic cluster?

A topic cluster is a content strategy that involves creating a pillar page and several subtopic pages that link to it and to each other. A pillar page is a comprehensive and high-level overview of a core topic that you want to rank for, such as "content writing courses". A subtopic page is a more specific and detailed piece of content that covers a related keyword or question, such as "how to write a catchy headline" or "what are the benefits of content writing courses". By linking your subtopic pages to your pillar page and vice versa, you create a cluster of interrelated content that signals to search engines and users that you have a deep and broad knowledge of that topic.

3 How to write your pillar pages?

Your pillar pages are the foundation of your topic clusters, so they need to be well-written and optimized. They should provide a comprehensive overview of your core topic, answer common questions, and link to subtopic pages for more details. Additionally, pillar pages should include a catchy and SEO-friendly headline with the core keyword, a concise introduction that summarizes the main points and hooks readers, a scannable and logical structure with subheadings, bullet points, images, etc., and a strong call to action that encourages readers to take the next step. All of these elements are essential for creating successful pillar pages.

4 How to write your subtopic pages?

Your subtopic pages are essential for successful topic clusters, so you need to ensure they are both relevant and valuable. Each subtopic page should provide more depth and detail on a specific aspect of your core topic, address a specific keyword or question, and link back to your pillar page and other subtopic pages. Additionally, your subtopic pages should include a descriptive and SEO-friendly headline that includes your subtopic keyword and matches the user's intent, a brief and engaging introduction that explains the purpose and scope of your content, an informative and persuasive body that uses data, examples, stories, and other evidence to support your claims, and a clear and relevant conclusion that summarizes your main points. All of these elements should work together to reinforce your message and value proposition.

5 How to optimize your topic clusters for SEO?

Writing content optimized for topic clusters can bring a lot of advantages, from helping readers to improving your SEO performance. Topic clusters enable you to rank for multiple keywords, enhance your site architecture, amplify your internal links, and increase your topical authority and relevance. To optimize your topic clusters for SEO, it's important to conduct keyword research and use those keywords strategically in titles, headings, content, and meta tags. Additionally, descriptive and consistent anchor texts should be used for internal links instead of generic terms such as "click here" or "learn more". Furthermore, updating and refreshing content regularly is essential to keep it fresh and relevant. Moreover, you should monitor and measure your content performance using analytics tools and adjust your strategy accordingly.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?