What are the best practices for writing clear and catchy sample packaging copy?

1 Know your audience

Before you start writing, you need to understand who your target customers are, what their needs and pain points are, and how your product can solve them. This will help you craft a message that resonates with them and addresses their specific concerns and desires. You can use customer research, surveys, reviews, and feedback to create buyer personas and segment your audience based on their demographics, behaviors, preferences, and goals.

2 Write with benefits, not features

One of the most common mistakes in sample packaging copy is focusing on the features of your product, rather than the benefits it provides to your customers. Features are the technical aspects of your product, such as ingredients, size, shape, or color. Benefits are the outcomes or results that your product delivers, such as satisfaction, convenience, health, or happiness. Customers don't buy products for their features, they buy them for their benefits. So, instead of listing the features of your product, write how they benefit your customers and how they make their lives better.

3 Use clear and concise language

Sample packaging copy has to be short and simple, as you have limited space and time to convey your message. You want to avoid jargon, slang, or complex words that might confuse or alienate your audience. You also want to avoid filler words, passive voice, or long sentences that might dilute or obscure your message. Use clear and concise language that expresses your value proposition and call to action in a direct and engaging way. Use active voice, short words, and simple sentences that are easy to read and understand.

4 Be creative and memorable

Sample packaging copy is also an opportunity to showcase your brand personality and voice, and to stand out from the competition. You want to be creative and memorable, and use words that evoke emotions, sensations, or images in your audience's mind. You can use humor, storytelling, metaphors, or rhymes to make your copy more catchy and appealing. You can also use alliteration, repetition, or contrast to make your copy more rhythmic and memorable. Just make sure that your tone and style match your brand identity and your audience's expectations.

5 Test and optimize

Finally, you want to test and optimize your sample packaging copy to make sure that it works for your goals and your audience. You can use different methods, such as A/B testing, feedback forms, or analytics, to measure the effectiveness of your copy and see how it impacts your conversions, retention, or referrals. You can also experiment with different variations of your copy, such as headlines, slogans, or calls to action, and see which ones perform better. By testing and optimizing your copy, you can improve your results and learn from your mistakes.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?