What are the best practices for validating your innovation assumptions?
You have a brilliant idea for a new product or service that could solve a problem, create value, or disrupt the market. But before you invest time, money, and resources into developing and launching it, you need to validate your innovation assumptions. These are the hypotheses or beliefs that you have about your target customers, their needs, your value proposition, your competitive advantage, and your business model. Validating your innovation assumptions means testing them with real data and feedback from potential users, customers, and stakeholders. This way, you can reduce the risk of failure, improve your product-market fit, and increase your chances of success. In this article, we will share some of the best practices for validating your innovation assumptions, based on the lean startup methodology and the innovation development process.
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Michael Gr?gerManaging Director of GERMANTECH | Digital Strategy | GTM-Expert | Venture Building | Innovation & Value Creation1 个答复
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Daniel PutscheThere's a big difference between what people say, and what they actually do | Founder & CEO Horizon
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Giovanni Sisinna??Portfolio-Program-Project Management, Technological Innovation, Management Consulting, Generative AI, Artificial…