Twitter threads are a powerful way to share your B2B content marketing stories, insights, and tips with your audience. They can help you increase your reach, engagement, and authority on the platform. But how do you create effective and compelling Twitter threads that attract and retain your ideal clients? Here are some best practices to follow.
Before you start crafting your Twitter thread, you need to have a clear idea of what you want to achieve with it. Do you want to educate your audience about a specific topic, problem, or solution? Do you want to showcase your expertise, credibility, or thought leadership? Do you want to generate leads, conversions, or referrals? Having a specific and measurable goal will help you tailor your content, tone, and call to action to your desired outcome.
There is an important, unskippable step that needs to be followed: – Clearly defining goals– that helps clarify the purpose of your thread, align your content with your target audience, and provide a basis for measuring success through key performance indicators (KPIs). Knowing your goals makes sure that your content remains relevant and consistent throughout the thread, with a clear call-to-action that aligns with your objectives. This understanding also allows for adaptability and iteration, enabling you to refine your strategy if goals are not being met. Also, consistency in goal-setting helps maintain a cohesive brand identity across marketing campaigns and aids in effective resource allocation.
Optimize B2B content on Twitter with effective thread practices. Start with a compelling intro, structure logically, and use concise, engaging language. Include visuals, polls, or CTAs for interaction. Be consistent in posting and use relevant hashtags. Monitor analytics for adjustments. These practices enhance the effectiveness of Twitter threads for B2B content marketing.
Really consider how to be a resource of tremendous value and optimize for bookmarks, shares, and people joining your email list. Likes and comments are just vanity metrics when compared to these.
Know your goals and know your audience. I would say the latter is more important. And if your goals and topics don't align with your audience, first start building an audience by engaging with current thought leaders on their threads
Para utilizar los hilos de Twitter de manera efectiva en el marketing de contenidos B2B: *Establecer objetivos específicos (SMART) *Conocer a tu audiencia *Planificar tu hilo *Crear contenido de valor *Adapta el tono a tu audiencia *A?ade CTA's *Aumenta la visibilidad con contenido visual (giphs, vídeos o imágenes) *Promociona tu hilo (opcional)
A good Twitter thread is not a random collection of tweets, but a coherent and logical narrative that flows from one tweet to the next. To plan your structure, you need to have a main idea, a hook, and a conclusion. Your main idea is the core message or value proposition of your thread. Your hook is the first tweet that captures your audience's attention and curiosity. Your conclusion is the last tweet that summarizes your main idea and invites your audience to take action. You can use tools like Threader or Notion to outline your thread and organize your key points.
Crafting a Twitter thread is like mapping a journey for your audience, starting with a captivating hook that promises value, guiding them through a landscape of insights, and concluding with a compelling call to action. It's about weaving a narrative that not only informs but also inspires your followers to engage. By meticulously planning your thread, you ensure each tweet connects logically, making your narrative both engaging and easy to follow. Tools like Threader or Notion can be invaluable allies, helping you to visualize the flow and coherence of your message before you hit 'Tweet'.
→ Define un tema central y subtemas para cada tweet del hilo. → Utiliza una introducción atractiva y una conclusión clara. → Incluye imágenes, vídeos o GIFs para aumentar el engagement.
Writing for Twitter is different from writing for other formats. You have to be concise, clear, and engaging in 280 characters or less. To write for clarity and impact, you need to use simple and direct language, avoid jargon and acronyms, and break down complex concepts into bite-sized chunks. You also need to use formatting elements like emojis, hashtags, bullet points, and line breaks to make your thread more readable and scannable. And don't forget to add visuals, such as images, gifs, videos, or charts, to enhance your message and appeal to different learning styles.
→ Utiliza un lenguaje claro y conciso. → Destaca los puntos clave con vi?etas o emojis. → Haz preguntas para fomentar la participación.
One of the benefits of using Twitter threads for B2B content marketing is that they can spark conversations and interactions with your audience. To engage with your audience, you need to ask questions, solicit feedback, encourage shares, and reply to comments. You can also tag relevant influencers, prospects, or clients in your thread to increase your visibility and credibility. And don't forget to monitor and measure your thread's performance, such as impressions, clicks, likes, retweets, and mentions, to learn what works and what doesn't.
Utilize Twitter threads for B2B content marketing by consistently delivering valuable insights, maintaining a cohesive voice, incorporating visuals, encouraging audience interaction through questions and CTAs, tagging relevant individuals, and analyzing performance metrics to refine future strategies. By engaging with your audience, providing actionable content, and monitoring results, you can effectively leverage Twitter threads to spark conversations, build credibility, and drive meaningful engagement in the B2B space.
Para interactuar efectivamente con tu audiencia en hilos de Twitter, ahora ??, para marketing de contenidos B2B, es esencial personalizar tus respuestas. No te limites a respuestas genéricas; muestra que realmente estás escuchando a tu audiencia. Por ejemplo, si alguien comparte una experiencia o pregunta específica relacionada con tu hilo, responde de manera que refleje una comprensión profunda de su comentario. Esto no solo fomenta una relación fuerte con tus clientes sino que también demuestra tu compromiso y conocimiento del tema. De igual forma, aprovecha las herramientas de análisis de Twitter para identificar qué tipo de interacciones generan más compromiso y ajusta tu estrategia en consecuencia.
Good user experience come from using ?? as tips and tricks for user community. We use ?? flow into our welcome page in softwars in order to inform on news, new versions, patch and so on and to share best practice.
→ Responde a los comentarios y preguntas de los usuarios. → Utiliza hashtags relevantes para aumentar la visibilidad de tu hilo. → Retuitea los tweets de otros usuarios que compartan tu contenido.
Twitter threads are not a one-time thing. You can repurpose your content for other platforms and formats, such as blogs, podcasts, newsletters, ebooks, or webinars. This can help you reach a wider and more diverse audience, boost your SEO ranking, and extend the lifespan of your content. To repurpose your content, you need to adapt it to the specific requirements, preferences, and expectations of each platform and format. You can also use tools like ThreadReader or Revue to turn your threads into blogs or newsletters with one click.
If you have articles on your website, pull out the key snippets and turn them into concise Twitter threads. You can also repurpose LinkedIn carousels this way too.
→ Convierte tu hilo en un artículo de blog o una publicación en LinkedIn. → Crea una infografía o un vídeo resumen. → Comparte los tweets individuales del hilo en otras plataformas sociales.
Finally, the best way to master Twitter threads for B2B content marketing is to experiment and learn from your results. You can try different topics, angles, styles, lengths, and formats to see what resonates with your audience and what doesn't. You can also test different times, days, and frequencies to optimize your reach and engagement. And you can learn from other successful B2B content marketers who use Twitter threads, such as Dave Gerhardt, Rand Fishkin, or Harry Dry, and emulate their best practices and techniques.
Using Twitter threads for B2B content marketing might seem all fun and games at first glance, but it's actually a powerful platform for facilitating face-to-face connections, even CEO to CEO. Behind the casual exterior, there's huge potential to showcase not just your professional expertise but also your interpersonal skills. Through retweets and engagement, you can reveal the human side of your business, allowing for more freedom in communication and a more personal touch. This blend of professional insight and personal interaction makes Twitter an unexpected but effective stage for building significant business relationships.
Twitter has never been a particularly good B2B channel. The short-lived nature of Twitter and the fact that B2B content tends to have less emotional appeal have always made the channel challenging. But now, Twitter is a buggy failure-prone sewer. Run by someone who most brands would consider politically toxic. If a brand wasn't already on Twitter, I wouldn't advise them to start.
Collaborate with other brands or influencers. If you want a thread to make traction, have multiple people involved, so you multiply the potential impressions and engagement with it. I did a collab thread with SEMRush that was a hit, and I'm sure the reason it was a hit was because two players in marketing were involved, so we had more eyes on it.