What are the best practices for using snowball sampling in qualitative research?
Snowball sampling is a technique for finding and recruiting participants for qualitative research, especially when they are hard to reach or belong to a hidden population. It involves asking existing participants to refer or nominate others who meet the criteria for the study, creating a chain of referrals that grows like a snowball. In this article, you will learn what are the best practices for using snowball sampling in qualitative research, and how to overcome some of the challenges and limitations of this method.