Last updated on 2024年8月26日

What are the best practices for using polls to generate leads on LinkedIn?

由人工智能和领英社区提供技术支持

Polls are a powerful tool for generating leads on LinkedIn, but how can you use them effectively? In this article, you will learn the best practices for creating, sharing, and following up on polls that attract and engage your ideal prospects.

此文章中的业界达人

由社区从 22 条内容中精选。了解更多

Marcelo Baratella

O cara da prospec??o B2B. Autor best seller “GPS das Vendas”, palestrante e treinador de vendas B2B / sócio Speedio…
Gabriel Landero Peralta

Director en | Empodera Training Group | Growth Seller | Especialista en | Coaching ejecutivo | Coaching Comercial |…
Alberto Merillas ??

Making passengers love your customer service ?? @Hubtype

1 Define your goal and audience

Before you create a poll, you need to have a clear goal and a specific audience in mind. What do you want to achieve with your poll? Do you want to gather feedback, generate interest, or spark a conversation? Who are you targeting with your poll? Do you want to reach your existing connections, new prospects, or a niche group? Having a goal and an audience will help you craft a relevant and compelling poll question and options.

添加您的观点

Gabriel Landero Peralta

Director en | Empodera Training Group | Growth Seller | Especialista en | Coaching ejecutivo | Coaching Comercial | Top Sales Prospecting Voice ?? | Reclutamiento Sector Asegurador | Conferencista |
(已编辑)
举报内容
Yo uso las encuentas en Linkedin. y son muy efectivas. lo importante según mi opinión es "no vender en el encuesta" sino buscar más la interacción de las personas en ella, eso te dará a conocer como experto en el tema del cuál hablas y sabrás quien tiene dolor para que con tus servicios puedas ayudarles.

已翻译

赞
Marcelo Baratella

O cara da prospec??o B2B. Autor best seller “GPS das Vendas”, palestrante e treinador de vendas B2B / sócio Speedio, Salesdev, embaixador ZohoCRM e triatleta amador
举报内容
Olha só, antes de sair criando enquetes, é importante ter uma ideia clara do que você quer alcan?ar e quem você quer atingir. Ent?o, saca só, primeiro você precisa se perguntar: T? querendo pegar feedback, gerar interesse ou só iniciar uma conversa mesmo? E aí vem a parte do público. Quem é que você quer atingir com essa enquete? S?o suas conex?es já existentes que antes de todos ir?o visualizar. Essas perguntinhas s?o chave, meu amigo! Porque elas v?o te ajudar a criar uma pergunta e op??es de enquete que sejam interessantes e relevantes pra galera que você quer alcan?ar. Ent?o n?o adianta sair atirando para todo lado sem ter uma estratégia! Vamo que vamo!

已翻译

赞
Alexandra Brand?o

Executiva de Vendas Sênior | Especialista em Projetos e Inteligência de Mercado
举报内容
Para gerar leads eficientemente no LinkedIn usando enquetes, é essencial criar perguntas relevantes e envolventes, alinhadas com os interesses do seu público-alvo e objetivos de negócio. Comece definindo claramente o propósito da enquete e o perfil do público que deseja atingir. As quest?es devem ser concisas, claras e estimular a curiosidade ou debate, incentivando a intera??o e compartilhamento. Incluir uma chamada para a??o (CTA) ao final da enquete pode direcionar o público para seu website ou uma página de captura de leads, aumentando as chances de convers?o.

已翻译

赞
Rob Biemans

Create, share & scan business cards @ ElevatorCards.com
举报内容
Determine what you want to achieve with the poll. Common goals include generating leads, increasing brand awareness, or gaining insights into your target audience’s preferences. Define what qualifies as a "lead" in your context (e.g., contact details, email sign-ups).

已翻译

赞
Claudia Curi??

Formación en Ventas y Prospección Digital | Conferencias y Capacitación Avanzada en Ventas | Estrategias Innovadoras en Prospección B2B vía LinkedIn y Correo Electrónico| Envía un mensaje privado para más información
举报内容
El acercamiento que podamos tener con nuestra audiencia, posibles clientes y los actuales, es fundamental para distinguirnos de la competencia. Tener acercamientos constantes, a través de diversos canales, nos permite conocerlos más. Definitivamente, las encuestas de LinkedIn son un recurso práctico y muy efectivo para conocer más acerca de sus retos, preferencias y, además, alcanzar a audiencias que no creíamos. Lanzar encuestas con objetivos determinados, nos permite: conocer más a quienes nos siguen, planificar un mejor contenido, averiguar los retos y dificultades, para ofrecer mejores soluciones.

已翻译

赞

2 Create a simple and engaging poll question

Your poll question should be simple, clear, and easy to answer. Avoid using jargon, complex terms, or vague phrases that might confuse or alienate your audience. Your poll question should also be engaging, relevant, and timely. You want to capture your audience's attention, curiosity, and opinion. You can use polls to ask about industry trends, common challenges, preferences, opinions, or experiences. For example, you could ask "What is your biggest challenge when prospecting on LinkedIn?" or "Which of these tools do you use for social media prospecting?"

添加您的观点

Alberto Merillas ??

Making passengers love your customer service ?? @Hubtype
举报内容
Piensa preguntas relevantes que tengan que ver con tu servicio/producto y a su vez con un pain/cuestión en relación al prospect. Debe de ser una pregunta fácil de contestar y amigable - pero sobre todo atractiva. Si lo haces bien te darás cuentas porque tus prospectos interactuarán con ella y además, tu podras usarlo como trigger/opener de una conversación. PD. cuando lo hagas, incluye al final una pregunta basada en curiosidad (no CTA) relacionada con la poll en si

已翻译

赞
Carla G.

I am your Financial Services Advocate.
举报内容
As I browsed through and read multiple articles regarding women, I became curious about where these people were getting their information. I like to be direct and ask the ladies. What are the top 3 things you need to feel secure?

已翻译

赞
Chad Johnson

Teaching Sales Professionals How to Convert Qualified, Interested Buyers into Customers on LinkedIn | Founder of the CREATE Sales Method | LinkedIn Top Voice
举报内容
Use polls to ask questions about the problems or issues your target audience may be facing. This shows understanding of their issues and resonates with them. It also gets responses from people who are experiencing the problems you solve and opens the door to connect and begin a conversation.

已翻译

赞
Rob Biemans

Create, share & scan business cards @ ElevatorCards.com
举报内容
Craft a question that is engaging and thought-provoking. Keep it concise and clear, ensuring that it resonates with your audience's interests and pain points. Provide multiple-choice answers that are relevant and reflective of different perspectives. Consider adding an option for “Other” to capture responses not covered by your listed options. Lastly encourage users to comment with their thoughts or share the poll with their network. Include a message about what participants will gain by engaging with the poll.

已翻译

赞

加载更多内容

3 Choose the right poll options and duration

Your poll options should be concise, consistent, and mutually exclusive. You don't want to have too many or too few options, or options that overlap or contradict each other. Ideally, you should have between two and four options that cover the most common or relevant responses to your question. You should also avoid using "other" or "none of the above" as options, as they don't provide any useful insight or engagement. You can use the poll description to provide more context or instructions for your poll, such as asking people to explain their choice or share their feedback. You should also set a reasonable duration for your poll, depending on your goal and audience. Generally, shorter polls (one to three days) generate more urgency and engagement, while longer polls (one to two weeks) allow more time and exposure for your poll.

添加您的观点

Alberto Merillas ??

Making passengers love your customer service ?? @Hubtype
举报内容
De opción multiple o de si/no... da un poco igual. Lo importante es que vaya dirigida a tu buyer persona (que por supuesto debes tener en tu red de contactos) y sea relevante, atractiva e interesante. Y que puedas usarlo en un trigger! Esto es munición e información para nosotros. Duración? 1 semana es suficiente. Más? Innecesario

已翻译

赞
Rob Biemans

Create, share & scan business cards @ ElevatorCards.com
举报内容
Provide multiple-choice answers that are relevant and reflective of different perspectives. Keep it concise and clear, ensuring that it resonates with your audience's interests and pain points.

已翻译

赞
Claudia Curi??

Formación en Ventas y Prospección Digital | Conferencias y Capacitación Avanzada en Ventas | Estrategias Innovadoras en Prospección B2B vía LinkedIn y Correo Electrónico| Envía un mensaje privado para más información
举报内容
En mi caso, la creación de encuestas ha sido un pilar fundamental para mi estrategia de contenido. Preguntarle a mi audiencia sobre sus retos actuales, me permite crear contenido fresco y que sea de ayuda genuina para quienes me siguen. Adicionalmente, se convierte en un motor, sembrando la semilla para iniciar conversaciones con posibles clientes. La duración que en mi caso ha funcionado mejor, ha sido la de 3 días, pues me permite tener en "tiempo real", los resultados. Resultados frescos :)

已翻译

赞

4 Share your poll with the right network and groups

Once you have created your poll, you need to share it with the right network and groups to maximize your reach and response. You can share your poll with your own connections, with specific people or groups, or with anyone on LinkedIn. You should consider where your ideal prospects are most likely to see and interact with your poll, and tailor your sharing strategy accordingly. For example, you could share your poll with your connections and ask them to tag or invite their relevant contacts, or you could share your poll with a relevant LinkedIn group and ask for their input or feedback. You should also use hashtags, mentions, and keywords to increase the visibility and relevance of your poll.

添加您的观点

Alberto Merillas ??

Making passengers love your customer service ?? @Hubtype
举报内容
Compartir tu encuesta en grupos puede tener sentido... pero ten cuidado con qué grupos escoges. A veces, en los grupos, hay personas que se salen de nuestro buyer persona / ICP y eso es una variable fuera de nuestro alcance (nosotros no controlamos quien entra y sale del grupo) Por tanto - si quieres alcance (cantidad de respuestas) hazlo Si quieres más calidad que cantidad y usarlo en tu estrategia de outbound, te recomiendo que mejor lo hagas en tu perfil y ya esta.

已翻译

赞
Rob Biemans

Create, share & scan business cards @ ElevatorCards.com
(已编辑)
举报内容
Share the poll in relevant LinkedIn groups and with your network to increase visibility. Consider using LinkedIn’s paid promotion features to reach a wider audience.

已翻译

赞

5 Engage with your poll respondents and leads

The most important part of using polls to generate leads is to engage with your poll respondents and leads. You should monitor your poll results and comments, and respond to them promptly and personally. You should thank people for participating, acknowledge their opinions, ask follow-up questions, or offer value or solutions. You should also identify and qualify your leads based on their responses and profiles, and reach out to them with a personalized message or invitation. You should aim to build rapport, trust, and credibility with your leads, and move them along the sales funnel.

添加您的观点

Marcelo Baratella

O cara da prospec??o B2B. Autor best seller “GPS das Vendas”, palestrante e treinador de vendas B2B / sócio Speedio, Salesdev, embaixador ZohoCRM e triatleta amador
举报内容
Depois que você solta a pergunta, n?o fica de bobeira esperando as respostas caírem do céu, n?o! é hora de botar a m?o na massa e interagir com o pessoal. Vale agradecer pela participa??o, dar uma moral pras opini?es, e até mesmo fazer mais perguntas pra aprofundar o assunto. E olha, n?o adianta só puxar conversa e depois sumir, n?o. Tem que ficar de olho nos resultados, nos comentários, e responder na hora. é isso que cria um clima de confian?a e camaradagem, e é assim que a gente vai construindo relacionamentos e movendo a galera pelo funil de vendas. Ent?o já sabe, bora ser ativo, ser gente boa, e botar a m?o na massa pra fortalecer os la?os com a galera que tá interagindo com a gente. E se precisar de um help, tamo junto!

已翻译

赞
Alberto Merillas ??

Making passengers love your customer service ?? @Hubtype
举报内容
Obtendrás la mayoría de las respuestas/interacciones en los primeros días (1-2), así que comprueba si sus clientes potenciales están interactuando con ella y no tardes en enviarles mensajes sobre el tema con la información obtenida de él + pregunta (no CTA).

已翻译

赞
Rob Biemans

Create, share & scan business cards @ ElevatorCards.com
举报内容
Respond to comments to build relationships and show that you value their input. Thank participants and offer to share more insights or results via direct message. Create a valuable resource related to the poll topic (e.g., an eBook, white paper, webinar, or exclusive report). Offer this resource as a reward for poll participants who provide their contact details.

已翻译

赞

6 Analyze your poll results and insights

Finally, you should analyze your poll results and insights, and use them to improve your prospecting strategy and performance. You should look at the data and feedback from your poll, and identify the trends, patterns, preferences, challenges, or opportunities that emerge. You should also evaluate the effectiveness of your poll, and measure the metrics such as reach, engagement, response rate, lead generation, conversion rate, or ROI. You should use the insights from your poll to refine your value proposition, messaging, content, offer, or follow-up strategy.

添加您的观点

Rob Biemans

Create, share & scan business cards @ ElevatorCards.com
举报内容
Assess the poll results to gain insights into your audience’s preferences and behaviors. Use this data to refine your marketing strategies and improve future campaigns. Track metrics such as engagement rates, number of leads captured, and conversion rates. Use insights from this campaign to optimize future polls and lead magnet strategies. Test different approaches and content to continually improve your results.

已翻译

赞
Claudia Curi??

Formación en Ventas y Prospección Digital | Conferencias y Capacitación Avanzada en Ventas | Estrategias Innovadoras en Prospección B2B vía LinkedIn y Correo Electrónico| Envía un mensaje privado para más información
举报内容
El paso a paso que sigo es: -Estructuro y planteo la encuesta. - Interactúo con quienes participan - Al finalizar, analizo resultados. - Genero un contenido de acuerdo a dichos hallazgos. - Incluso, muchas veces, creo un recurso gratuito adicional, para profundizar en el nivel de ayuda que le brindo a quienes participaron. Normalmente, este ejercicio me genera excelentes resultados, pues dejo a un lado mi ego al publicar, solo desde mi concepción, para basar toda mi estrategia de contenido en lo que mi audiencia necesita y desea leer.

已翻译

赞

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Marcelo Baratella

O cara da prospec??o B2B. Autor best seller “GPS das Vendas”, palestrante e treinador de vendas B2B / sócio Speedio, Salesdev, embaixador ZohoCRM e triatleta amador
举报内容
Só mais uma coisa que é importante ressaltar, meu parceiro: n?o adianta só definir o objetivo e o público, tem que também criar uma pergunta que fa?a a galera querer participar! A pergunta tem que ser daquelas que dá vontade de parar tudo e responder na hora, tipo aquelas perguntas que te deixam pensando, sabe? Ent?o, capricha na criatividade porque é ela que vai atrair a aten??o da galera e fazer a enquete bombar!

已翻译

赞
Claudia Curi??

Formación en Ventas y Prospección Digital | Conferencias y Capacitación Avanzada en Ventas | Estrategias Innovadoras en Prospección B2B vía LinkedIn y Correo Electrónico| Envía un mensaje privado para más información
举报内容
Uno de los aspectos que más y mejor me funciona es interactuar con las personas que comparten sus comentarios en la encuesta. Esto, me permite generar mayor tracción y movimiento a la misma. Otra de las bondades que observo en las encuestas, es que abren la llave a audiencias que no pensaba llegar. Y, finalmente, el valor más importante: es un recurso fabuloso para conocer a nuestra audiencia y conectar con posibles clientes.

已翻译

赞

Prospecting Skills

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

What are the best practices for using polls to generate leads on LinkedIn?

1

2

3

4

5

6

7

1 Define your goal and audience

2 Create a simple and engaging poll question

3 Choose the right poll options and duration

4 Share your poll with the right network and groups

5 Engage with your poll respondents and leads

6 Analyze your poll results and insights

7 Here’s what else to consider

Prospecting Skills

给文章评分

感谢您的反馈

更多Prospecting Skills相关文章

更多相关阅读内容