What are the best practices for updating fixture and display types?

1 Assess your current fixtures and displays

The first step to updating your fixture and display types is to evaluate your current situation and identify what works and what doesn't. You can use various methods to assess your fixtures and displays, such as customer surveys, sales data, visual merchandising audits, or competitor analysis. The goal is to find out which fixture and display types are generating the most traffic, conversions, and revenue, and which ones are underperforming, outdated, or irrelevant.

2 Define your objectives and budget

The next step is to define your objectives and budget for updating your fixture and display types. You need to have a clear idea of what you want to achieve with your planogram updates, such as increasing sales, improving customer experience, or enhancing brand image. You also need to have a realistic estimate of how much you can afford to spend on new fixtures and displays, as well as the installation and maintenance costs. Having a clear vision and a concrete plan will help you prioritize your updates and avoid overspending.

3 Choose the right fixture and display types

The third step is to choose the right fixture and display types that match your objectives, budget, and product assortment. There are many types of fixtures and displays available, such as shelves, racks, bins, tables, mannequins, signs, or lighting. Each type has its own advantages and disadvantages, depending on the size, shape, color, material, and function of the products you want to display. You need to consider factors such as the visibility, accessibility, durability, flexibility, and aesthetics of the fixture and display types you select.

4 Implement your updates with care

The fourth step is to implement your updates with care and attention to detail. You need to follow the best practices for installing, arranging, and labeling your fixtures and displays, such as ensuring safety, alignment, balance, contrast, and harmony. You also need to follow the guidelines and standards of your brand, store, or industry, as well as the regulations and laws of your location. You need to test your updates before launching them to the public, and make sure they are functional, attractive, and consistent.

5 Monitor and measure your results

The fifth step is to monitor and measure your results after updating your fixture and display types. You need to collect and analyze data on how your updates affect your key performance indicators, such as traffic, conversion, revenue, customer satisfaction, or loyalty. You need to compare your results with your objectives and expectations, and identify the strengths and weaknesses of your updates. You need to use feedback tools, such as surveys, reviews, or social media, to gather customer opinions and suggestions.

6 Adjust and improve your updates

The sixth and final step is to adjust and improve your updates based on your results and feedback. You need to be flexible and responsive to the changing needs and preferences of your customers, as well as the market trends and conditions. You need to make changes or additions to your fixture and display types as needed, such as replacing, relocating, or modifying them. You need to keep testing and evaluating your updates, and strive for continuous improvement and innovation.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?