What are the best practices for training new copywriters?

To train new copywriters effectively, start with the basics of persuasive writing, grammar, and style. Assign real-world projects, offer feedback, and emphasize audience understanding. Teach headline writing, and SEO principles, and encourage continuous learning and creativity. Additionally, foster a strong sense of storytelling to create compelling narratives in their copy.

Find the right resources and help the beginners to start. Here are some resources to learn copywriting: - Great newsletters from good brands - HubSpot blogs - Marketing examples - Swiped.co - Verygoodcopy.com - The Boron letters These are some of my favorite resources to learn copy.

The best resources for your juniors are those you learned from successfully. Assign a reading list and possibly a viewing list of movies, documentaries, and television shows. Give your mentee copy to read, copy critiques to study, and reference books such as the AP style guide to refer to.

There's a timeless truth: practice is the path to mastery. For new copywriters, encouraging regular practice is like nurturing a garden of creativity. Dive into various copy types, from headlines to sales letters. Treat assignments as opportunities to refine creativity, persuasion, and clarity. The more they practice, the more their unique voice and style emerge. It's not just a suggestion; it's the crucible where raw potential transforms into refined skill.

I remember when I started copywriting…my boss had me on a call where he riffed on a topic for a couple minutes. Then he said, “Ok, write me an article about that by the end of the day.” It was some of the best practice. Ultimately, improving your writing relies on practice and exposure. Since that initial experience, I’ve been able to practice writing social media, new names for organizations, taglines and so on. The saying “practice makes perfect” exists for a reason. And turning that practice into an immediate introductory challenge (like my boss did) is a great way for a new copywriter to test his or her skills.

Always give feedback the right way: Let them know the areas they can improve on. Help them know that a good copywriter writes through his eraser and not his pen. A good copy will always sell and be appreciated among the masses It will depict only one idea

Make them understand the details of it. Help them know the basics. To use less words and express more. Copy is far better and interesting than content. Also, I feel most of it comes over time and experience ??