What are the best practices for technical SEO for AMP and PWA?

Technical SEO best practices for AMP (Accelerated Mobile Pages) and PWA (Progressive Web Apps) include: AMP: I) Use Valid AMP HTML: Ensure your AMP pages comply with AMP's HTML specifications. II) Optimize Images: Compress and serve appropriately sized images. III) Utilize Canonical Tags: Implement canonical tags to avoid duplicate content issues. PWA: I) Enable HTTPS: Use secure connections to ensure data integrity and user trust. II) Optimize for Mobile: Prioritize mobile responsiveness for a seamless PWA experience. III) Implement Service Workers: Enable offline functionality for improved user engagement. Always remember, that technical SEO is crucial for performance and visibility in search results for both AMP and PWA.

AMP stands for accelerated mobile pages. This technology is specially designed for providing better user experience on mobile devices. This technology helps page to load fast and provide better user experience. In past it was mandatory to have AMP to qualify for ranking in top stories. With time Google removed this mandate and now focusing on core web vitals score to provide better user experience.

Accelerated Mobile Pages are an open-source coding project created by Google to help websites load faster on mobile devices. AMP targets the most parts of the website by storing a cached version on Google servers, which allows them to deliver content almost immediately

Progressive web app provides you an app kind of experience without downloading the app from App store or playstore. The website with pwa comes with an option to “Add to home screen” push notifications. Once you add you can directly access the website like app and navigate it through

Valid Code: Ensure AMP follows HTML/CSS specs; PWAs remain responsive. Canonical Tags: Use canonicals to prevent duplicate content and signal preferences. Structured Data: Implement rich snippets, enhancing search visibility. Optimized Images: Compress images for fast loading on both AMP and PWA. Service Workers: Utilize for offline functionality and efficient caching in PWAs. XML Sitemaps: Submit separate for AMP and PWA for indexing. Clean URLs: Maintain user-friendly, structured URLs for better navigation. Metadata Optimization: Craft compelling titles and descriptions for improved click-through rates. Page Speed: Prioritize fast loading with minimized CSS/JS and optimized server response times.

For AMP: 1. Create AMP Pages: Develop simplified pages using AMP HTML. 2. AMP Validation: Ensure AMP compliance with the Validator. 3. Serve AMP Pages: Configure the server for AMP. 4. AMP Analytics: Implement analytics for user insights. 5. Structured Data: Include for enhanced search results. ****************************** For PWA: 1. Service Workers: Enable caching and notifications. 2. Responsive Design: Ensure cross-device usability. 3. Manifest File: Define PWA traits for easy installation. 4. HTTPS: Ensure security with SSL/TLS. 5. Add to Home Screen: Simplify installation. 6. Offline Support: Enable offline use. 7. Push Notifications: Engage users with updates. 8. Performance Optimization: Prioritize speed and navigation.

Advanced SEO techniques now extend to optimizing Accelerated Mobile Pages (AMP) for featured snippets, which are highly coveted positions in Google's search results. By ensuring AMP content succinctly answers common queries and is structured with the appropriate schema markup, you increase the chances of capturing these snippets. Simultaneously, for Progressive Web Apps (PWA), gearing up for voice search readiness involves implementing natural language processing and ensuring content is conversational and easily accessible. Integrating these tactics within a broader SEO and content strategy ensures a multi-faceted approach that caters to both traditional search and emerging technologies.

If we talk about benefits of these two technologies they help in improving website speed and provide better user experience which is a ranking signal for many search engines. As we all know every technology has their own challenges. Some of the challenges are additional cost, cache issue with AMP which sometime impact website ranking, due to small issues sometimes amp error occurs which can impact your ranking and traffic, limitations of using java script in AMP

AMP (Accelerated Mobile Pages): Benefits: Fast loading, SEO advantages, mobile optimization. Challenges: Limited customization, third-party dependencies, development complexity. PWA (Progressive Web App): Benefits: Offline functionality, app-like experience, cross-platform compatibility. Challenges: Limited app store exposure, browser compatibility, learning curve. Choose AMP for quick, SEO-friendly content sites. Opt for PWA for app-like experiences with offline capabilities. Consider project goals for the best fit.

Certainly! For AMP, focus on valid markup, mobile-friendly design, structured data, optimized media, canonical tags, and compelling metadata. For PWAs, prioritize responsive design, use service workers for offline capabilities, create a manifest file, ensure HTTPS security, implement push notifications judiciously, optimize performance, use SEO-friendly URLs, and maintain a proper robots.txt and sitemap.xml. Prioritizing user experience is key for both AMP and PWA SEO.