What are the best practices and principles for motion design accessibility and inclusivity?

Motion designers devem considerar n?o apenas os movimentos, mas também o design como um todo para garantir acessibilidade. Utilizar ferramentas para verificar a acessibilidade das cores e evitar flashes rápidos de luz s?o práticas de design e vídeo que podemos incorporar, por exemplo. é crucial pensar no tempo de leitura para indivíduos com dislexia, idosos ou outras dificuldades, assegurando que o texto seja claro e legível. Participar de cursos de acessibilidade e buscar feedback também s?o passos importantes para aprimorar o trabalho. No fim, adotar uma abordagem holística, aplicando princípios de acessibilidade em todos os aspectos do design, é essencial para criar pe?as de motion realmente inclusivas.

This topic is very important to me as someone in motion design and animation who has visual impairments. Flashing, flickering, and certain movement cause instant and intense nausea for me, so many otherwise beautiful animations are unwatchable to me. I was also employed by someone with color blindness, so I adapted my design philosophy to be much more accessible and contrast-y for those with different visual feedback.

Recognizing potential challenges for users with disabilities or impairments is crucial for creating inclusive motion design. Issues like motion sickness, vertigo, vestibular disorders, epilepsy, photosensitivity, low vision, color blindness, cognitive impairments, attention deficits, learning difficulties, motor impairments, or dexterity issues can hinder interaction with motion elements. Flashing or flickering effects can trigger epilepsy or photosensitivity, while excessive movement or complexity can overwhelm those with cognitive impairments. Addressing these challenges ensures accessibility and inclusivity for all users.

Applying motion design principles is crucial for effective visual communication. 1. Enhancing Understanding: Clear visual cues help viewers grasp messages rapidly. 2. Creating Engagement: Movement captures attention; pacing and rhythm sustain viewer interest. 3. Establishing Emotion: Timing and easing in motion can evoke calm or excitement. 4. Improving Aesthetics: Balance and contrast enhance visual appeal, attracting audiences. 5. Driving Narrative: Storytelling aids in conveying clear, logical information.

Consider providing text or captions with your motion design can make it accessible to everyone . And offering options to reduce motion effects or minimizing the use of fast paced & flashy animations can make it more accessible for wider group of users.

Within Motion Design and web design, simplicity is often the name of the game. This can be helpful, but don't value aesthetic simplicity over usability and readability. Good design doesn't have to be overly simple and minimalist, but it shouldn't be overly busy either. Run your work by a few different people and incorporate feedback as needed.

- Study Case Studies Look for case studies from companies known for good accessibility practices, such as Apple, Microsoft, and Google. Analyze how they implement accessible motion design. - Participate in Accessibility Communities Join online communities and forums focused on accessibility, such as the A11Y Project, accessibility Slack channels, or Reddit communities. Engage in discussions and ask for examples or feedback. - Follow Experts and Organizations Follow accessibility experts and organizations on social media, read their blogs, and watch their videos. - Attend Webinars and Conferences Attend webinars, workshops, and conferences focused on accessibility. Look for sessions specifically on motion design.

Study Case Studies Research companies with strong accessibility practices like Apple, Microsoft, and Google, focusing on their use of accessible motion design. Engage in Accessibility Communities Join forums and communities about accessibility, like the Apple Project, Slack channels, or relevant Reddit groups. Participate in discussions and seek examples or feedback. Follow Experts and Organizations Stay updated with accessibility experts and organizations on social media, read their blogs, and watch their videos. Attend Webinars and Conferences Take part in webinars and conferences about accessibility, especially those covering motion design.

Sources of inspiration include The A11y Project, a community-driven initiative offering articles, tips, tools, and examples of accessible web design; The Inclusive Motion Design Library, featuring motion design patterns and examples for applying inclusive design principles; The Accessible Animation Podcast, exploring the intersection of animation and accessibility; and The Motion Accessibility Guide, providing an overview of challenges, guidelines, and best practices for accessible motion design, complete with a checklist and glossary.

Experimenting with different ways groups of people can enjoy an experience is one of the great joys of motion design. Your work often sets the tone for events, brands, or larger video productions. Make sure to be inclusive, but don't make people feel pandered to and condescended. Overall, respect and listen to feedback when there are issues to address.

By understanding the challenges and then considering the guidelines and principles one can make a detailed and complex thing easier. For this one can learn from others' examples and can do experiments and innovations.