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Last updated on 2025年1月16日

What are the best practices for post-campaign communication and follow-up?

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You've successfully raised funds for your project or cause through crowdfunding, but what happens next? How do you keep your backers happy, engaged and loyal? How do you deliver on your promises and avoid common pitfalls? In this article, we'll share some best practices for post-campaign communication and follow-up that will help you build trust, reputation and community.

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Diogo Pereira Coelho

Lawyer | Co-Founder @Sypar | PhD Student | Freelancer Instructor | Web3 & Web4 | FinTech | DeFi | DLT | DAO |…
?? Stefan Zurflüh

Venture Capital | Angel Investing | Startups
Giancarlo Vergine

Empowering entrepreneurs and tech founders to grow and exit | +€90m capital raised by clients | Angel Investor | Equity…

1 Plan ahead

Before you launch your campaign, you should have a clear and realistic plan for how you will communicate and deliver after it ends. This includes setting expectations, creating a timeline, preparing updates, choosing channels, and allocating resources. Having a plan will help you avoid delays, confusion, and frustration among your backers and yourself.

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Diogo Pereira Coelho

Lawyer | Co-Founder @Sypar | PhD Student | Freelancer Instructor | Web3 & Web4 | FinTech | DeFi | DLT | DAO | Tokenization | CBDC | Metaverse | AI | CryptoTax | CyberCrime
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Provide regular updates on project progress, including milestones achieved and next steps. Engage backers with transparent timelines and respond to inquiries promptly. Express gratitude and continue sharing progress through newsletters or social media, fostering long-term relationships and encouraging future support.

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Giancarlo Vergine

Empowering entrepreneurs and tech founders to grow and exit | +€90m capital raised by clients | Angel Investor | Equity Crowdfunding Advocate
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Best practices for post-campaign communication and follow-up involve regular updates to backers on project progress, achievements, and challenges. Provide transparency regarding financials and timelines. Offer exclusive updates or perks to maintain engagement. Address concerns promptly and express gratitude for support. Establish a long-term relationship with backers to foster loyalty and potentially secure future investments.

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邓杰

??CNC Machining Service|Your Trusted Manufacturing Partner For Low Volume Production Of Custom CNC Machining Parts??
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1. Thank Your Backers； 2. Provide Regular Updates； 3. Share Project Developments； 4. Communicate Challenges Transparently； 5. Solicit Feedback； 6. Fulfillment Communication； 7. Share Success Stories； 8. Encourage Continued Engagement； 9. Leverage Social Media； 10. Evaluate and Reflect； By implementing these best practices for post-campaign communication and follow-up, you can strengthen relationships with your backers, foster community engagement, and set the stage for future success.

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2 Be transparent

One of the most important aspects of post-campaign communication is transparency. You should be honest, open and accountable about your progress, challenges, and achievements. You should also acknowledge and address any feedback, questions, or complaints from your backers promptly and respectfully. Transparency will help you build trust, credibility, and goodwill with your backers and potential supporters.

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Magali Moreno

Directrice Conseil & Fondatrice chez BAMM | Amplifie l’impact de la pop culture - board & video game, manga, culture geek... +10 ans d’expertise en stratégie de communication et crowdfunding
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Entre la fin de la campagne de financement et la livraison du projet et/ou du produit, de nombreux aléas peuvent survenir : problématiques de production, de livraison... C'est le jeu, et il est absolument nécessaire d'en informer les contributeurs, qui sont partie prenante du projet. Ici, la transparence est de mise.

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3 Be consistent

Another key element of post-campaign communication is consistency. You should communicate regularly and frequently with your backers, using the same tone, style, and format. You should also stick to your schedule, milestones, and deadlines, or explain any changes or deviations. Consistency will help you maintain engagement, interest, and enthusiasm among your backers and yourself.

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?? Stefan Zurflüh

Venture Capital | Angel Investing | Startups
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Consistency is important, as your investors will want to know how the company is doing. This is especially true if the business is not going as expected. Sharing regular updates helps maintain trust and relationships but also allows investors to help you before it is too late. It is in investors' interest to help you, if they can, to overcome challenging times, keep the business alive, and facilitate growth. The challenge in crowdfunding is that you have a larger group of investors. Concise communication is, therefore, key. Getting help from a professional can help you to get the most out of your investor crowd.

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4 Be creative

While consistency is important, you don't want your post-campaign communication to be boring, repetitive, or predictable. You should also be creative and use different types of content, media, and formats to showcase your work, share your story, and thank your backers. For example, you can use photos, videos, podcasts, blogs, newsletters, webinars, surveys, contests, or events to make your post-campaign communication more appealing, informative, and interactive.

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5 Be flexible

Even with a solid plan, you may encounter unexpected challenges, setbacks, or opportunities during your post-campaign phase. You should be flexible and adaptable to changing circumstances, and communicate any changes or updates to your backers as soon as possible. You should also be open to feedback, suggestions, or requests from your backers, and try to accommodate them as much as possible. Flexibility will help you cope with uncertainty, avoid disappointment, and seize opportunities.

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6 Be grateful

Last but not least, you should be grateful and appreciative of your backers' support, contribution, and participation. You should express your gratitude sincerely and frequently, and show your backers how their backing has made a difference. You should also deliver your rewards or perks as promised, or offer alternatives or compensation if you can't. Gratitude will help you foster loyalty, satisfaction, and referrals among your backers and beyond.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the best practices for post-campaign communication and follow-up?

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1 Plan ahead

2 Be transparent

3 Be consistent

4 Be creative

5 Be flexible

6 Be grateful

7 Here’s what else to consider

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