Your landing page should be tested and measured regularly, to see how well it is performing and what areas need improvement. You should use tools such as Google Analytics, Google Optimize, or Unbounce, to track and analyze your landing page metrics, such as traffic, bounce rate, conversion rate, cost per lead, and lead quality. You should also use tools such as Hotjar, Crazy Egg, or EyeQuant, to understand how your visitors interact with your landing page, such as where they click, scroll, or drop off. You should also use tools such as VWO, Optimizely, or Leadpages, to run A/B tests or multivariate tests, to compare different versions of your landing page elements, such as the headline, the offer, the copy, the CTA, the form, or the design, and see which one generates more leads.
By following these best practices, you can optimize your landing pages for lead generation, and increase your chances of attracting and converting more visitors into leads for your business.