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What are the best practices for optimizing product photos on e-commerce websites?

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Product photos are essential for e-commerce websites, as they can influence customers' purchasing decisions and brand perception. However, not all product photos are created equal. To optimize your product photos for e-commerce, you need to follow some best practices that can enhance their quality, usability, and performance. In this article, we will discuss six best practices for optimizing product photos on e-commerce websites, covering aspects such as lighting, composition, editing, file format, size, and alt text.

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1 Use natural and consistent lighting

Lighting is one of the most important factors that affect the appearance and mood of your product photos. Natural lighting can provide a soft and realistic look, while artificial lighting can create different effects and contrasts. However, whichever type of lighting you choose, make sure it is consistent throughout your product photos. This means using the same light source, direction, intensity, and color temperature for all your shots. Consistent lighting can help you create a cohesive and professional image for your brand and products.

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Carlo Parducho

Commercial Photographer - Apparel & Fashion Accessories
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Natural lighting is anything but consistent. A fluff of cloud passing by and covering the sun will immediately change the color temperature. If you're relying on direct sunlight for crisp defined shadows in your shots, be aware that they will move throughout the day. Ever heard of this wonderful ancient invention called the sundial? Yeah. It works exactly because the direction of the sun (and hence the cast shadow) changes throughout the day. IMPO (In My Professional Opinion), opt for a GOOD studio light if you want a consistent light source.

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Jeffrey Holder

Creative Director @ JEH Creatives,llc | Creative Storytelling
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hahahaha, using natural light is a sure way to ensure the clients product is going to look the way is should let alone on Amy web based platform. Studio lighting, only Y ones not get super fancy but the quality and consistency, coupled with the ability to control it will help you create what your clients are looking for.

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2 Compose your shots with the rule of thirds

The rule of thirds is a basic composition technique that can help you create balanced and visually appealing product photos. The rule of thirds divides your frame into nine equal parts, using two horizontal and two vertical lines. The idea is to place your product or its focal point along one of these lines or at their intersections, rather than at the center of the frame. This can create more interest and dynamism in your product photos, as well as leave some negative space for text or other elements.

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Carlo Parducho

Commercial Photographer - Apparel & Fashion Accessories
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While the Rule of Thirds helps create negative space perfect for copy (such as web banners), placing your product right at the center may be a better option for images used in product pages since the aspect ratio CAN change depending on the device used to view the site (desktop or mobile). Having a product page image with a centered composition helps ensure that it will look right across different platforms.

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3 Edit your photos for clarity and consistency

Editing your product photos can improve their quality and attractiveness, as well as correct any flaws or imperfections. However, editing should not alter the original appearance or features of your product, as this can mislead or disappoint your customers. Instead, you should use editing tools to adjust aspects such as exposure, contrast, color, sharpness, and noise. You should also crop your photos to remove any unnecessary or distracting elements, and resize them to fit your website's specifications. Additionally, you should apply the same editing style and settings to all your product photos, to maintain consistency and harmony.

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Carlo Parducho

Commercial Photographer - Apparel & Fashion Accessories
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Don't copy-paste/synchronize adjustments haphazardly. If a product has five images and image 1 is 0.5 stops underexposed and image 4 is a full stop under, should you apply the exposure adjustment setting from image 1 to image 4? Not if you want them to look consistent.

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4 Choose the right file format for your photos

The file format of your product photos can affect their quality and loading speed on your website. Different file formats have different advantages and disadvantages, depending on your needs and preferences. Generally, the most common file formats for product photos are JPEG, PNG, and WebP. JPEG is a compressed format that can reduce the file size of your photos without losing too much quality, but it does not support transparency. PNG is a lossless format that can preserve the quality and transparency of your photos, but it can result in larger file sizes. WebP is a newer format that can offer both high quality and low file size, as well as transparency, but it is not supported by all browsers.

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Jeffrey Holder

Creative Director @ JEH Creatives,llc | Creative Storytelling
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If you are not the project manager, or studio manger, or web manager... then ASK! It does not matter what else may be said it is them that are the ones setting the functionality of studio workflow. Regardless of you being on or offsite. ASK, then Give them what they want. Period.

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5 Optimize the size of your photos for web

The size of your product photos can also affect their performance and user experience on your website. Larger photos can take longer to load and consume more bandwidth, which can frustrate your customers and increase your bounce rate. Smaller photos can load faster and save bandwidth, but they can also compromise the quality and detail of your product photos. Therefore, you need to find a balance between quality and speed, and optimize the size of your photos for web. To do this, you can use tools such as Photoshop, GIMP, or online compressors, to reduce the file size of your photos without losing too much quality. You should also consider the dimensions and resolution of your photos, and match them to your website's layout and design.

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6 Add alt text to your photos for SEO and accessibility

Alt text is a short description that you can add to your product photos, to provide alternative information for search engines and screen readers. Alt text can help you improve your SEO and accessibility, as it can help your photos rank higher on search results and make your website more user-friendly for people with visual impairments. To write effective alt text, you should use clear and descriptive language, include relevant keywords, and avoid stuffing or repeating words. You should also keep your alt text concise and informative, and avoid using phrases such as "image of" or "picture of".

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7 Hereâ€™s what else to consider

This is a space to share examples, stories, or insights that donâ€™t fit into any of the previous sections. What else would you like to add?

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What are the best practices for optimizing product photos on e-commerce websites?

1

2

3

4

5

6

7

1 Use natural and consistent lighting

2 Compose your shots with the rule of thirds

3 Edit your photos for clarity and consistency

4 Choose the right file format for your photos

5 Optimize the size of your photos for web

6 Add alt text to your photos for SEO and accessibility

7 Hereâ€™s what else to consider

Photography

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What are the best practices for optimizing product photos on e-commerce websites?

1

2

3

4

5

6

7

1 Use natural and consistent lighting

2 Compose your shots with the rule of thirds

3 Edit your photos for clarity and consistency

4 Choose the right file format for your photos

5 Optimize the size of your photos for web

6 Add alt text to your photos for SEO and accessibility

7 Hereâ€™s what else to consider

Photography

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